Insights

U.S. More Prepared For Digital Transition

U.S. households are more prepared for the February 2009 cut off of analog television, Nielsen reported Tuesday.  In January 2008, Nielsen’s first review of all metered households showed that 10.5% of national households would have no operable television in the digital world.  By...

NBC.com To Make Online Streaming Data Available

MarketWatch and The Los Angeles Times reported that NBC will become the first television network to make online streaming data available for specific programs. The data, which will be released via Nielsen Online’s VideoCensus service, will allow advertisers to compare NBC.com’s audience...