Context is Critical for Brands Responding to COVID-19
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
Usage-Based Insurance is Gaining Traction, Particularly Among Millennials
The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance space. In fact, usage-based insurance is quickly gaining traction, particularly among younger drivers.
Personal yet Private: Digital Precision is a Win-Win for Marketers and the Mass Affluent
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And for the biggest bang, marketers should seek consumers with the strongest spending power. Fitting this bill, the “mass affluent” are wealthier than the average Joe and control 26 percent...
Super Bowl Wins with Super-Sized Wallets
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark. So when you take a step...
Newswire | What Big Companies Can Learn From Shark Tank | Nielsen
Companies need a different process for funding innovative projects; called innovation capital markets, a system that's a hybrid of venture capital, general capital and corporate budgeting.