Context is Critical for Brands Responding to COVID-19
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Changing Consumer Prosperity
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Identifying Pockets of Opportunity Around the Globe
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
Where Are Consumers Spending and Saving Around the World?
Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?
Q2 2017 Consumer Confidence Report
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
Consumer Optimism Continues to Rise in Many Markets Around the Globe
In contrast to the ongoing market challenges facing global fast-moving consumer goods (FMCG) manufacturers and retailers, consumers are in better spirits than they were at the end of 2016. In fact, global consumer confidence has risen three index points since the close of last year.
Want More, Be More: When It Comes To Gender Equality, Millennial Women Are More Optimistic About Closing The Gap
For this year’s International Women’s Day, Nielsen explored how women’s attitudes and beliefs are evolving alongside the larger ongoing discussion of gender equality. The good news is that younger women are more optimistic about their futures.
Amid a Year of Great Change, Consumer Confidence Finished on a High Note in Most Markets
Global consumer confidence increased modestly in 2016, a time of great political and economic change around the world, rising three points between the first and fourth quarters to 101. Confidence scores finished the year more strongly than they began in every region except Africa/Middle East.
Q4 2016 Consumer Confidence Report
Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between the first and fourth quarter to 101.