The Trendsetting Digital Influence of Asian-American Consumers
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.
The Next Big(ger) Screen: A Shift Toward Phablets
Smartphones are getting bigger, creating a new devise type that blurs the lines between phone and tablet. So what's driving the trends behind phablet performance?
Super Size Me: Large Screen Mobile Sees Growth in the Midst of a Small Screen Surge
While small screens are hot in wearables, some smartphones are bucking the trend with larger displays. The market share for "phablets" was up to 13.7% of all total Andriod+ smartphones as of June 2015.
iHealth: How Consumers are Using Tech to Stay Healthy
It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech isn’t just keeping us connected and entertained. In...
Stand Out in the Digital Evolution
By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by...