In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
We’re at a tipping point for e-commerce. In 2016 alone, consumers spent $20.5 billion for online grocery items. In some categories, like beauty and personal care, e-commerce is already driving 80+% of growth. So are you ready for what’s next?
In a technology-driven world, the ability to connect is a standard of personal life; however the world of FMCG has yet to crack the code. In this session we’ll explore an untapped way you can better connect your partners and data sets: the open network.
The last year has been punctuated by disruption - whether it was newcomers to the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet...
U.S. consumers are always looking to make the most of their hard-earned dollars. Retailers are responding to those value-driven desires - for example, the number of Dollar Stores has increased by 9% in the U.S. over the past two years. So what impact will these new and growing stores have on the...
While the industry has a long history of measurement solutions based on metrics like recall, recognition, intent and consideration, those solutions do not do a very good job of capturing whether an ad creates an emotional connection with the viewer. That’s where emotions come into play.
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
A significant part of the world’s advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Neuroscience, the study of the brain and nervous system, can address this age-old need.
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.