Webinar: What's Next in E-Commerce
We’re at a tipping point for e-commerce. In 2016 alone, consumers spent $20.5 billion for online grocery items. In some categories, like beauty and personal care, e-commerce is already driving 80+% of growth. So are you ready for what’s next?
Webinar: Unleash the Power of Your Network
In a technology-driven world, the ability to connect is a standard of personal life; however the world of FMCG has yet to crack the code. In this session we’ll explore an untapped way you can better connect your partners and data sets: the open network.
Webinar: What's in Store - Top 5 Trends for 2017
The last year has been punctuated by disruption - whether it was newcomers to the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet...
Webinar: Retailers to Watch - How the future of local retail is going global
U.S. consumers are always looking to make the most of their hard-earned dollars. Retailers are responding to those value-driven desires - for example, the number of Dollar Stores has increased by 9% in the U.S. over the past two years. So what impact will these new and growing stores have on the...
What's Next: Emotions Give a Lift to Advertising
While the industry has a long history of measurement solutions based on metrics like recall, recognition, intent and consideration, those solutions do not do a very good job of capturing whether an ad creates an emotional connection with the viewer. That’s where emotions come into play.
What's Next: Identifying Unmet Demand--the Key to Long-Term Innovation Success
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
What's Next: Making Advertising More of a Science Than an Art
A significant part of the world’s advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Neuroscience, the study of the brain and nervous system, can address this age-old need.
What’s Next: The Next Step Forward in Advertising Effectiveness
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.