In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.
While women are still less likely than men to appear in leading roles in box office hits globally, the number of women finding success at the box office has increased since the start of the century.
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Latinas have increasingly become the breadwinners and purchase decision makers in their households. Retailers and marketers have an opportunity for growth if they are able to reach these powerful consumers.
This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.
A stop at the local grocery, convenience or drug store provides a vast array of beautiful flower bouquets, floral arrangements, potted plants and outdoor plants for those looking to express their love and admiration for their moms this Mother's Day.