Insights

The Database: A Conversation with Women in Technology

On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google, share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the...

Attention Marketers: U.S. Women Are Eager to Hear From You

Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.

Brands, It’s Time to Wise Up to Women

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?

The Million Dollar Fine

If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and...

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Speak Up—The Media Industry Is Listening

With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...