Three Screen Report Q1 2009
Americans may consume video on the “best screen available” yet consumers’ time with TV, Internet and Mobile video keeps on increasing. The recent results of Nielsen’s Three Screen Report—a regular analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2)—show that the average American every month watches approximately 153 hours of TV at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home or work. The 13.4 million Americans who watch video on mobile phones watch on average about 3 1/2 hours of mobile video each month.
The TV and Internet figures in this report are calculated using Nielsen’s National TV and Internet panels, which are measured electronically and reported on a regular basis. The Mobile Phone figures are collected by Nielsen via a quarterly survey and give a firsthand look at how early adopters self-report their usage of mobile video.