How We Watch – The Global State of Video Consumption
The history of video consumption has been additive. Consumers globally have proven their insatiable appetite for video-delivery of information and entertainment, and new means and screens have proliferated. Whether it be the standard TV, on the computer or on a mobile phone, viewership continues to grow, and will likely do so as new technologies enhance the experience and convenience.
To get a better sense for how the world is consuming video today, Nielsen recently completed a survey of more than 27,000 online consumers in 55 countries, asking simple questions about how they watch video. Looked at in the context of Nielsen’s more detailed, syndicated measurement of video consumption across many markets, the result is a baseline understanding of the state of cross-platform video consumption amongst global online consumers.