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The 2010 Customer and Channel Management Survey: How Leading Customer Organizations Reignite Growth
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The 2010 Customer and Channel Management Survey: How Leading Customer Organizations Reignite Growth

The 2010 Customer and Channel Management (CCM) Survey provides an up-to-date perspective on the practices of top-performing CPG companies across the following dimensions: sales strategy, pricing and trade investment, strategic customer collaboration, and complexity management. This year’s survey was conducted in spring 2010 and is produced in collaboration with the Grocery Manufactur­ers Association (GMA), McKinsey & Company, and The Nielsen Company. Approximately 220 CPG executives from more than 50 compa­nies with close to $160 billion in U.S. manufacturer sales—in the food, beverage, personal care, and home care categories—participated.

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The 2010 Customer and Channel Management Survey: How Leading Customer Organizations Reignite Growth

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