This report includes annual trends of population and television ownership as well as trends of available tuning/viewing sources. General and seasonal viewing trends are included along with a summary of program types across dayparts. Ethnic trends in viewing are included as well.

Each week, the typical American continues to increase his/her media time, watching over 35 hours of TV, 2 hours of which is timeshifted TV, 20 minutes of online video and 4 minutes of mobile video, while also spending nearly 4 hours on the Internet. In addition, 59% of Americans surf the Internet...

Nielsen reports in this issue of the A2/M2 Three Screen Report – a regular analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2) – that American video consumption across the three screens of television, Internet and mobile continues to rise. During 2nd Quarter 2009,...