Insights

Social Media Impression: A Nielsen and Facebook Joint Study
Report

Social Media Impression: A Nielsen and Facebook Joint Study

Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. This whitepaper takes a deep-dive look into case studies that demonstrate the real “value” of social media impressions and quantifies the extent to which home page impressions drive branding impact and brand ‘friending’ – an expression of loyalty on the part of a consumer that is welcome feedback for a marketer and a strong indicator of purchase intent.

Download

Download Now

Social Media Impression: A Nielsen and Facebook Joint Study

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.