State of the Media: Advertising Spend and Effectiveness

As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place—and being able to understand the direct sales impact of those efforts.

Nielsen delivers a comprehensive understanding of advertising’s impact by tracking the full spectrum of advertising spend and performance. Looking at data from Q1 2011, Nielsen has prepared this fact sheet to provide a high-level snapshot of advertising spend, effectiveness trends and the latest insights on branded entertainment.