The New Digital American Family
Understanding family dynamics, media and purchasing behavior trends
The New Digital American Family has arrived at a demographic inflection point that demands marketers adapt and adopt new technologies for communicating with the consumer.
The average media-consuming household in the United States is getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history. Diversity in all its dimensions defines the emerging American Family archetype, with no single cultural, social, demographic, economic or political point of view dominating the landscape. This report looks at ethnic shifts, financial and educational divides, marital status and other factors influencing the state of the New Digital American Family.