State of the Media: Mobile Media Report Q3 2011
Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.
- The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010
- This quarter, 26.3 million mobile consumers viewed mobile video
- The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days
- Currently, 87 percent of app downloaders have used deal-of-the day websites, like Groupon or Living Social, and 54 percent of smartphone owners claim to use their mobile handsets frequently while shopping