Promotional Campaign Effectiveness for Morning News
Fisher Communications Inc, an innovative media company with TV, radio, Internet and mobile operations, launched a new promotional campaign for their Seattle stations’ KOMO morning news program. The creative and messaging featured their new anchor, Brad Goode, who was formerly with another leading local morning news program. KOMO wanted to gauge the impact of the new anchor promotion on early news tune-in and understand the effectiveness of their TV promotional campaign.
Employing Nielsen Watch Effect, we examined KOMO’s overall promotional strategy and the best places to reach potential KOMO early news viewers. Nielsen Watch Effect provides advanced performance metrics and ROI insights into the impact of tune-in campaigns on program ratings.