
State of the Asian-American Consumer Q3 2012
State of the Asian-American Consumer Q3 2012
With a relatively low cost of entry and a potentially high return on investment, the Asian-American market represents a significant growth opportunity for the nation’s businesses that sell goods and services. While population growth in the non-Hispanic White segment is slowing, Asian-American consumers provide growth opportunity to businesses by appealing to a consumer base that is growing, affluent, well-educated, geographically concentrated, technologically savvy and has a tremendous buying power that continues to soar.
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State of the Asian-American Consumer Q3 2012
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https://www.nielsen.com/us/en/insights/report/2012/state-of-the-asian-american-consumer-q3-2012/