Advertising & Audiences: The State of the Media
Money affects and influences just about all of our decisions, from the products we purchase every day to when we pay our bills. It also has an effect on how and when we watch video—from traditional TV to video on the go via the latest wireless devices. Earning power also sways how much we view, as well as what else we’re doing while we’re watching.
This year’s Advertising and Audiences Report looks into our collective wallets and found that viewing behavior is linked to income as well as education—two demographic traits that aren’t mutually exclusive.