Digital advertising continues to grow as marketers follow fragmenting audiences across screens. Within the digital medium, which has traditionally been dominated by direct response advertising, brand marketing growth is now outpacing direct response.
Recently, movies based on young adult books have emerged as the newest genre in which content creators are investing. To take advantage of this trend, it is important to have a clear view of what is driving moviegoers towards this genre and the implications for the coming years.
This issue of Audio Today takes a deeper look at public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small.
Viewers have immense control over the choices they have amid the evolving ecosystem of devices and platforms for content discovery. In fact, they’ve never had more control than they do today. And as a result, we see a resounding growth in content consumption on digital platforms.
The African-American woman is a trendsetter, a social maven, the head of her household, a leader in business and community. She also offers an unparalleled opportunity for brands.
Technology has enabled increased choice and consumers have become accustomed to controlling the wide array of content at their fingertips.
Radio's national audience of 244 million reaches listeners of all ages in markets large and small.
This special report, released for the NAB Small Market Television Exchange, focuses on smaller markets and automotive spending habits, including types of vehicles and reasons for using particular dealerships.
Even with today's myriad viewing options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.
The Asian-American community is one of the most diverse communities in the U.S. encompassing numerous languages, lands of origin, and some of the country’s most recent immigrants. And music has proved important to Asian-Americans, creating a bond with each other, their culture, and the broader...