What’s Next: Winning at the Shelf—Driving New Value Through Optimal Assortment
When it comes to shelf strategies, many of us have a need for speed. But to create a product mix that drives the greatest overall sales, retailers and manufacturers must look beyond their fastest-sellers.
It’s not just a question of what’s moving. The key question to ask is: Are the right items on the shelf?
The shelf is perhaps the most important link in the value chain from manufacturer to retailer to consumer. Yet many crucial shelf-space questions are decided based on little more than gut instinct.
Nielsen research shows that companies that develop smarter and more precise assortment strategies are able to generate substantially better outcomes—especially in markets where it is currently difficult for retailers and manufacturers to generate organic growth.
This issue of What’s Next offers a fresh take on the power of assortment strategy, a major—and often overlooked—lever at the disposal of every retailer and manufacturer.