At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
This report looks at the media consumption habits of U.S. consumers of legal drinking age. It provides three different perspectives: digital best practices; audience media consumption; and the “best of the best.”
To execute a recent native ad campaign, Pergo teamed up with TripleLift to communicate its brand message by integrating their advertising content within a site’s endemic experience. Together, they turned to Nielsen to further the impact of their efforts against the primary marketing...
Package design has enormous influence over consumers at the critical decision-making moment. In fact, 64% of consumers try a new product simply because the package catches their eye. And catching consumers’ eyes is particularly important for wine.
In this report, we use comparable metrics and usage patterns to analyze the effect of income on device ownership and media use.
The goal of the Comparable Metrics Report is to eliminate the confusion around the definitions and terms across media and provide clarity in the form of apples-to-apples metrics regarding media consumption.
Not all Millennials act and feel the same when it comes to insurance. And to that end, Upscale Millennials represent a bigger opportunity within the insurance realm than the generation as a whole.
Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.
Who are the shoppers that determine the next big trend in retail? Finding and engaging the earlier adopters of new products can be the key to a successful product launch. Not only do those consumers buy the products for themselves but many others look to them as trusted advisors on their purchases....
Millennials are deal shoppers who won’t compromise on quality. They place a premium on authenticity–from the products they buy to their interactions with brands.