Case Study: Building Brand Lift From the Ground Up
Pergo is one of the largest U.S. floor manufacturers and constantly at the edge of innovation in the flooring space. With a goal to increase brand awareness around its beautiful and durable hardwood floors, Pergo wanted to launch a digital advertising campaign that fit flawlessly into the surface of a site’s experience.
To execute the campaign Pergo teamed up with TripleLift, a native advertising platform, to communicate their brand message by integrating their advertising content within a site’s endemic experience. Together they turned to Nielsen Digital Brand Effect to further understand the impact of their native advertising efforts against the primary marketing objective—awareness.