In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage. Leveraging our sample of historic campaigns, the Digital Ad Ratings Benchmarks and Findings Report serves as guidance for individual campaign efficiency compared to...
In this final report of the year we turn our focus to network radio; the large catalog of national content available each week from dozens of radio networks and syndicators.
Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.
How do we know if advertising works? Is there a way to directly measure the in-store sales results of an advertising campaign? Scholars and marketers have grappled with measuring advertising effectiveness for decades.
On a typical day, the average consumer may be exposed to thousands of commercial messages, yet many of them won’t succeed in breaking through the clutter, nor have any discernible impact on that individual’s attitudes or behavior.
African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and they’re determined to forge a better future as influential leaders and catalysts of social awareness.
This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of Q2 2016 consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.
This iteration of the Nielsen Total Audience Report focuses on the media channel choices within the many different platforms consumers have at their disposal and the amount they routinely turn to.