At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
This study identifies the attributes consumers are looking for in premium product offerings, and reveals the underlying sentiment behind the reasons for purchase. We explore what “premium” means to consumers, and we identify the categories for which they’re most willing to pay a higher price.
CPG companies are looking for growth. But high growth in developing markets is no longer making up for slow growth in developed markets. In such an environment, it’s tempting to consider lowering your prices. So should you?
Recovering from a product recall event requires a foundational understanding of your corporate reputation and the equity position of product brands vs corporate brands, as well as an understanding of your consumers’ deeply-held beliefs before and during the recall.
In the age of digital advertising measurement, the key indicators of a successful campaign include reach and on-target percentage. Leveraging our sample of historic campaigns, the Digital Ad Ratings Benchmarks and Findings Report serves as guidance for individual campaign efficiency compared to...
In this final report of the year we turn our focus to network radio; the large catalog of national content available each week from dozens of radio networks and syndicators.
Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they’ll buy from a retailer with a loyalty program over one without.
Chinese Consumer Confidence was stable at 106 in third quarter, 7 points higher than global average. At the same time, consumer confidence and willingness to spend soared in both West and East China.
In 2006, only 30,000 U.S. homes had solar panels, but growth has been substantial over the last 10 years. It is expected that more than 1 million U.S homes will be equipped with solar panels by the end of 2016. Are you taking the right measures to capture this growth opportunity?
To make smart decisions about your brand, you need data—the right data. How you collect this data and how you analyze it are key components of how well informed you and your colleagues will be as you guide your brands into the future.
Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...