Cultivating the Green, High-Tech Consumer
In 2006, only 30,000 U.S. homes had solar panels, but growth has been substantial over the last 10 years. It is expected that more than 1 million U.S homes will be equipped with solar panels by the end of 2016. Are you taking the right measures to capture this growth opportunity?
To better understand the residential utility consumer landscape, Nielsen has developed a consumer segmentation system based on key consumer attitudes and behaviors affecting interaction with the utility industry. These segmentation drivers include openness to new technologies like smart thermostats, solar panels and plug-in electric vehicles, as well as appeal of rebates and recycling programs. The segmentation resulted in a set of six consumer groups ranging from green, high-tech families to traditional suburban seniors.
This report will help you understand how to effectively position your marketing campaigns to capture this growth and your most profitable consumer.