In the digital world, IT is everyone’s job, and the
democratization of IT is an unstoppable force

The most brutal marker of the democratization trend is IT spend. In the early 2000s, a company’s spend on technology was effectively controlled by the IT department. By 2013, CEB estimated that 40% of a company’s IT spend happened outside of IT, and in 2015 Gartner estimated this proportion at 50% and rising. In the digital world, IT is everyone’s job, and the democratization of IT is an unstoppable force.

The mission of this new publication, Perspectives on Retail Technology, is to inform Nielsen’s strategic thinking on digital business. This first edition offers a glimpse into some of the ideas the technology team has been working on recently.