The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.

This quarter we continue to build on the enhancements we made to the previous edition of the report. In first-quarter 2016, we expanded the reporting period to include a full 13-week snapshot, rather than just a 5-6 week snapshot. As a result, we can now directly compare and align metrics with The Nielsen Total Audience Report, allowing the two reports to be used concurrently to gain a better understanding of trends in the marketplace.