The Nielsen Comparable Metrics Report: Q2 2016
The Nielsen Comparable Metrics Report: Q2 2016
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
This quarter we continue to build on the enhancements we made to the previous edition of the report. In first-quarter 2016, we expanded the reporting period to include a full 13-week snapshot, rather than just a 5-6 week snapshot. As a result, we can now directly compare and align metrics with The Nielsen Total Audience Report, allowing the two reports to be used concurrently to gain a better understanding of trends in the marketplace.
Average Audience Composition
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The Nielsen Comparable Metrics Report: Q2 2016
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https://www.nielsen.com/us/en/insights/report/2016/the-comparable-metrics-report-q2-2016/
