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What’s Driving Tomorrow’s Drivers
Report

What’s Driving Tomorrow’s Drivers

Given the connected lifestyles of youths in general, with constant online engagement the new norm, it’s not surprising that young people believe that self-driving vehicles are just over the horizon.

Awareness is especially high among those who already have their license or learning permit (79%). Awareness is 17 percentage points lower among those who are old enough to drive but are not yet doing so (62%).

What might surprise some is young consumers’ interest in owning a self-driving vehicle produced by a technology company. In fact, interest in a self-driving vehicle made and sold by a technology company is nearly as high as interest in such vehicles from traditional auto manufacturers.

So what else do the drivers of tomorrow think about self-driving cars?

AWARENESS OF SELF-DRIVING VEHICLES BY SCHOOL GRADE LEVEL

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What’s Driving Tomorrow’s Drivers

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