Insights

The Nielsen Comparable Metrics Report: Q2 2017

This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.

Podcast Sponsorship Effectiveness

Podcast listeners are driven by an interest in learning new information. Perhaps this is why the majority of podcast ads we’ve tested in this study outperform even video pre-roll in driving key brand metrics.

The Nielsen Total Audience Report: Q2 2017

Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.

Music 360 - 2017 Highlights

Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.

Latina 2.0

Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.

Video 360 2017 Report

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.