This is an in-depth study of users and usage – averaged across the U.S. population – with the purpose of aligning methodologies and metrics to display an “apples to apples” view of consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.
Podcast listeners are driven by an interest in learning new information. Perhaps this is why the majority of podcast ads we’ve tested in this study outperform even video pre-roll in driving key brand metrics.
Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.
This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
This edition of Nielsen’s Local Watch Report focuses on news consumption. Since 2015, news viewing has been on the rise and has only increased in 2017—but growth isn’t the only good news here.
Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.
Black and Hispanic Americans spend more time with radio each week than any other ethnic group, with more than 30 million black Americans and 42 million Hispanics turning to radio each week.
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.