Insights

The Nielsen Total Audience Report: Q2 2018

Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”

Beyond the Uniform: A Look at Today's Veteran Consumers

Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...

U.S. Music 360 - 2018 Highlights

Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.

The Nielsen Auto Marketing Report 2018

The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.

The Rise of Women's Sports

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.

From Consumers to Creators

African Americans’ cultural and economic impact on America is undeniable. Black influence on mainstream. America and popular culture is ingrained in every facet of American life, including music, fashion and sports, as well as social awareness and justice.

Millennials on Millennials: TV and Digital News Consumption

Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the...