Design Impact Award Chronicles
It’s the second year for The Nielsen Design Impact Awards, and this edition highlights the considerable impact that effective package design can have. Package design often doesn’t get the respect it deserves, so we want to celebrate brands that are elevating the role of packaging in the marketing mix.
This year’s awards recognized five successful package redesigns in the fast-moving consumer goods (FMCG) space—ones that have helped to drive significant increases in brands’ bottom lines. They represent a wide range of business situations: a disruptor in an established category, the missing piece to a larger visual identity, an iconic brand losing relevance with new consumers, and more.
This compilation of in-depth interviews with the teams who worked on these award-winning initiatives offers rare insight into the creative process from beginning to end, along with best practices for all brands looking to maximize their return on package design.