Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.
Some trends, like avocado and charcoal, started small and grew into something more mainstream. But if you’re looking to spot the next big trendy ingredient claim, you’ll need a scientific approach to land on something with true staying power.
For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today.
The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.
As society becomes more aware of the social and environmental impact of products and services, consumers are becoming more mindful of their purchases.
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
A recent Nielsen summer survey of OOH sports viewers 18 years and older to World Cup, MLB, PGA and NASCAR programming uncovered insights into this audience's viewing habits.
This report demonstrates the importance of evaluating the incrementality potential of new products early in the process and provides different avenues for maximizing incremental growth.
This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.
Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were...