The Future of Innovation Tracking
The fast-moving consumer goods (FMCG) industry remains underpinned by the expansion of choice, a phenomenon that’s inherently tied to innovation. As new products emerge, they risk overcrowding already crowded shelf sets, and so, the need to mindfully manage innovation efforts is essential. However, innovation is an area where mining data can be a particularly painstaking—and resource consuming—task.
Download the “The Future of Innovation Tracking: A Case Study of Innovation on Demand” to see how, with proper infrastructure, you can predict directional shifts in innovation performance and track intelligence on current innovation activity to drive growth for your business.