Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Data Integration + Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Beyond the Uniform: A Look at Today’s Veteran Consumers
Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...
U.S. Music 360 – 2018 Highlights
Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.
How to Drive Sales When Segment Growth Slows
A look at how companies in a crowded segment like craft beer can tap into growth after the initial innovation buzz fades.
The Evolution of the Sustainability Mindset
This global report on sustainability looks at the forces of change moving this mega trend forward: environmental challenges, increasing consumer demand, and how governments and corporations are responding more aggressively.
Unpacking the Sustainability Landscape
Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.
Finding Success Through Sustainability
Consumers are using their spending power to effect the change they want to see. This isn’t a trend a company can side-step. No matter what market you’re in, connecting sustainability factors to how it impacts consumers is the key. There are some clear steps companies can take to be successful.
Nielsen Quick Screen: Claims Testing in Beauty
Some trends, like avocado and charcoal, started small and grew into something more mainstream. But if you’re looking to spot the next big trendy ingredient claim, you’ll need a scientific approach to land on something with true staying power.
Audio Today 2018
For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today.
The Nielsen Auto Marketing Report 2018
The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.
What’s Sustainability Got To Do With It?
As society becomes more aware of the social and environmental impact of products and services, consumers are becoming more mindful of their purchases.