At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...
Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.
A look at how companies in a crowded segment like craft beer can tap into growth after the initial innovation buzz fades.
This global report on sustainability looks at the forces of change moving this mega trend forward: environmental challenges, increasing consumer demand, and how governments and corporations are responding more aggressively.
Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.
Consumers are using their spending power to effect the change they want to see. This isn’t a trend a company can side-step. No matter what market you’re in, connecting sustainability factors to how it impacts consumers is the key. There are some clear steps companies can take to be successful.
Some trends, like avocado and charcoal, started small and grew into something more mainstream. But if you’re looking to spot the next big trendy ingredient claim, you’ll need a scientific approach to land on something with true staying power.
For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today.
The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.
As society becomes more aware of the social and environmental impact of products and services, consumers are becoming more mindful of their purchases.