Insights

Beyond the Uniform: A Look at Today’s Veteran Consumers

Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...

U.S. Music 360 – 2018 Highlights

Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.

Unpacking the Sustainability Landscape

Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.

Finding Success Through Sustainability

Consumers are using their spending power to effect the change they want to see. This isn’t a trend a company can side-step. No matter what market you’re in, connecting sustainability factors to how it impacts consumers is the key. There are some clear steps companies can take to be successful.

Nielsen Quick Screen: Claims Testing in Beauty

Some trends, like avocado and charcoal, started small and grew into something more mainstream. But if you’re looking to spot the next big trendy ingredient claim, you’ll need a scientific approach to land on something with true staying power.

Audio Today 2018

For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today.

The Nielsen Auto Marketing Report 2018

The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.