Insights

U.S. Music Mid-Year Report 2018

On-demand song streaming activity is reaching new milestones, with volume surpassing 400 billion, which is offsetting declines in album and track sales. On-demand audio streaming volume is up 45%, having already exceeded 268 billion so far in 2018, and on-demand video streaming volume is up 35%...

World Football Report

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

The Nielsen CMO Report 2018

Driving brand growth through marketing has never been more important—or more complex. This report sheds light on the issues, offering a look into the minds of today's top CMOs as they tackle the challenges of an increasingly fragmented marketplace.

U.S. Games 360 Report: 2018

For the ninth year in a row, Nielsen has conductive extensive research into how Americans feel about—and consume—gaming. This report is the result of our latest study.

Asian Americans: Digital Lives and Growing Influence

Asian-American consumers are expanding their influence and voicing their preferences as customers, audiences and voters like never before. Thus, understanding this group has become more important for any organization servicing the American public.

Local Watch Report: Q4 2017

This edition of Nielsen’s Local Watch Report examines the over-the-top (OTT) trends in our cities and how they’re affecting the media landscape. With today’s streamer transcending a broad spectrum of geographies, generations and household types, streaming represents a unique opportunity to...

Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

State of the Media: Audio Today 2018

AM/FM radio is the blue blazer of the media universe. Who would have believed 100 years after its debut AM/FM radio would continue to top the charts as the medium that reaches more consumers each week than any other.

A Marketer's Guide to Podcasting

The medium of podcasting continues to evolve as it engages and entertains growing audiences. Nielsen’s Fanlinks Survey asks households to rate their interest in overall podcasting as well as various genres of podcasts.

The Rise and Rise Again of Private Label

There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.