Insights

Three Screen Report Q4 2008

Americans continue to consume video at a record pace. Consumers are watching more video than ever on the three screens of television, Internet and mobile phones. Nielsen data show that the average television viewer watches more than 151 hours of TV per month – an all-time high. Meanwhile...

Critical Mass: Worldwide State of the Mobile Web

It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly turning to mobile phones. How has mobile Internet so quickly become part of the consumer media experience for millions? Through a confluence of essential factors in mobile...

Three Screen Report Q2 2008

This is the first in a series of reports from The Nielsen Company summarizing the amount of activity, including video viewing, which occurs on a monthly basis by the average user over television, Internet and mobile phones. The TV and Internet figures below are calculated using Nielsen’s National...

Three Screen Report Q3 2008

The Nielsen Company, in its second analysis of TV, Internet and Mobile usage in the U.S. reports that Americans spent more time this quarter using the “Three Screens” than they did during the same time period last year. The TV and Internet figures below are calculated using Nielsen’s National...