Nielsen's measurement prowess spans an array of sectors and categories, but TV measurement is what most consumers know us for, particularly in the U.S. After all, we've been measuring television audiences since 1950, and TV programming is just as vital to the American media diet as it was back then, if not more so.
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
For podcasters looking to attract advertisers, demonstrating proof of performance isn't just a nice-to-have—it's quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don't tell brand managers anything about the impact their podcast ads have on customers.
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won't seek an alternative elsewhere.
Upcoming Webinars and Events 2019 April Webinar: The Shifting Paradigm of CPG E-commerce, April 23, 2019 Webinar: The Shifting Paradigm of CPG E-commerce Date: April 23, 2019 Time: 12 p.m. ET Speakers: Justin Belgiano, VP Consumer Data Practice, Nielsen, and Matt Lally, Associate Client Director, Nielsen Learn about the who, what, where and how behind the U.S. CPG e-commerce market, and the key trends to watch for your next growth opportunity. Register News & Insi...
If you had $1 left in your trade promotion budget, what would you do with it? The answer could be the difference between achieving a planned growth goal and missing a crucial financial target.
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don't be overwhelmed: It's not too late to join the conversation with your beauty consumers—they're listening, and they're more than happy to connect directly with you to provide their feedback.
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.
Many CPG manufacturers either try to access too much data at one time, or don't know the kind of data they need to have more successful retail buyer meetings or line reviews. Here's how to avoid these mistakes.
Are you looking to enter a new market? If so, the first step is to fully understand the category you're about to enter. This ensures you know what kind of opportunity there is for your product, increasing the likelihood your market entry strategy will be successful.
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
RMS Process Sample Design Quality Coding Pricing Promotion Sales & Share Distribution Non-Participating Retailers Coverage The Ultimate Guide to Nielsen Retail Measurement Services Sales, Share and Growth How can analyzing Sales, Share and Growth benefit my business? Here are the top three things you should know about sales, share and growth: 1. Start with Value Sales to Analyze Performance This video explains how to measure performance by analyzing valu...
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users' behaviors, demographics and purchasing habits