Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Upcoming Webinars and Events 2019 June Cannes Lions Festival of Creativity, June 17-22, 2019 Event: Cannes Lions Festival of Creativity Date: June 17-22, 2019 Location: Cannes, France Home to the entire creative marketing community, Cannes Lions is the global benchmark for effective communications. Info Nielsen and Asian Pacific American Institute for Congressional Studies June 20, 2019 Event: Nielsen and Asian Pacific American Institute for Congressional Studies...
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
In looking at store count trends over the past 10 years, we're able to forecast which categories are most vulnerable to future e-commerce growth. That's because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you're a step ahead.
The Nielsen group of companies (together, “Nielsen,” “we,” or “us”) cares about your privacy and is committed to handling your data in an open and transparent manner.
Welcome The Ultimate Guide to Nielsen Consumer Panel Services (CPS) Client Learning Site offers learning resources on data foundations and analytics. Please view the overview material on this page or access the links below to view additional pages for your most relevant topics. Introduction to Nielsen Consumer Panel Services Overview This video is a high-level overview of what Nielsen Consumer Panel Services is—and how you can use it. (Video length: 2 minutes, 40...
With this agreement, Nielsen moves forward with its decision to implement CDM as planned in radio markets currently measured four times a year. In addition, iHeartMedia's support boosts the momentum of Nielsen's national cross-media planning tool, Nielsen Media Impact.
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
Regardless of how you define TV, there's no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the pickiest of viewers.
Sun Broadcast Group has expanded its relationship to license Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion.
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic, two in three Millennials in the U.S. play video games every month.
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.