With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings' overnight reporting to identify optimisation opportunities.
When The Economist sought to expand its subscriber base in the U.S. and U.K., the company turned to Nielsen to better understand which of its tactics were working well, and how to best allocate its growing marketing budget to maximize subscriptions going forward.
Google commissioned a Nielsen study to tell the story of the Evolution of Video in the U.S. through historic and point in time data. The narrative focuses on core household and personal devices and means of video consumption in home and on the go.
During ad testing done with Nielsen Consumer Neuroscience, On the Beach was able to learn whether its trusted fallbacks were really working to build brand awareness.
With a life-threatening cause on the line, it was crucial that DKMS, a blood cancer donation center, deliver their emotional message carefully in order raise awareness and elicit action from the audience.
There's no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad's ability to communicate the idea of “trust.”one of their ads.
The Ad Council set out to inspire fathers to be more involved in their children's lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad.
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
YouTube was specifically interested in understanding if there is evidence that viewership persists across both YouTube and linear television, showing that consumers use YouTube in concert with TV.
Andy's Crisps and Nielsen used neuroscience measures to identify how to communicate health without compromising the perceived taste of Andy's new gluten free cracker line within international markets.
Bob's Bourbon teamed with Nielsen to test key phrases and messaging, striving to identify which concept best promoted their distinct brand.
YuMe partnered with Nielsen Consumer Neuroscience to study the impact of immersive content in this new age of advertising.
It's no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. So the question for industry leaders is: How do I create an engaging over-the-top ad experience where content is often binged?
The American Gaming Association wanted proof that people who fill out sports brackets watch more of the annual NCAA basketball tourney on linear TV than those who don't. So it turned to Nielsen to help prove this hypothesis.
Lipman Hearne collaborated with Nielsen Consumer Neuroscience to asses which marketable qualities of a liberal arts education resonated most strongly with different consumer groups.
Software companies marketing tax preparation can now attract more new customers online, due to dwindling pen-and-paper tax returns. Nielsen Consumer Neuroscience worked with Intuit's TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the website had seen in five years.