Meta Description 150-320 chars Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development
CPG manufacturers that don't have realistic benchmarks struggle to properly monitor their product's performance. Find out how to set benchmarks.
It's not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we're projecting will create billions of dollars in sales. But that's exactly what's happening with legalized cannabis and cannabis-infused products in the U.S.
CPG manufacturers need accurate and realistic forecasts to gain confidence from their board or investors. Learn how.
CPG manufacturers use benchmarks to monitor business success and product growth. Here's how to plan and do benchmarking on your own, even without a team of analysts.
Savvy retailers that view the retail landscape through an omnichannel lens are succeeding where others aren't. So what does that look like exactly?
From new product investment to increasing ROI or distribution, there are some common agenda items that small to mid-sized CPG manufacturers need to prepare for—and to do that they need data. Here's how to ready your business for your next board or investor meeting.
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you're ready to access Nielsen's robust-yet-affordable database.
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we've been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior – what it means for business.
While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging.
When we think about how and where America will drink in the coming years, we need to consider today's on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry.
As consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
In this webinar, Nielsen experts provide context for today's e-commerce landscape and share where to look for growth tomorrow.
While being a good global citizen takes center stage during the week of Earth Day, we see consumers taking an active stance on helping the planet throughout the entire year. So how are Americans embracing an eco-friendly mindset in individual cities across the nation?
As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. Increasingly, shoppers are basing their purchasing decisions on not just what's “Healthy for Me” but also what's “Healthy for We” across their broader communities and the world.
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won't seek an alternative elsewhere.
If you had $1 left in your trade promotion budget, what would you do with it? The answer could be the difference between achieving a planned growth goal and missing a crucial financial target.
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.
Many CPG manufacturers either try to access too much data at one time, or don't know the kind of data they need to have more successful retail buyer meetings or line reviews. Here's how to avoid these mistakes.
Are you looking to enter a new market? If so, the first step is to fully understand the category you're about to enter. This ensures you know what kind of opportunity there is for your product, increasing the likelihood your market entry strategy will be successful.
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users' behaviors, demographics and purchasing habits
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
CPG manufacturers that want to set accurate, realistic growth goals need to use market and account data to be proactive, not reactive, and think beyond distribution.
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
When it comes to the consumer product goods industry, there's ironically a few categories that aren't actually intended for people consumers. Pet care is the perfect example. That said, however, discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
How conversant you are in key retail buyer language may be the difference between getting the prime placement your product deserves and finding yourself at a negotiating disadvantage. With that in mind, here are three of the key terms retail buyers expect you to know and how you can use them to your advantage.
Primarily, this ranking provides performance metrics for brands and individual products at the account and channel level. But it is also instrumental to gauging the size and opportunity of a market, and to enabling manufacturers to have more specific conversations with their retail buyers.
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand what area of the store is winning. This year, we ranked each of our 16 standard departments based on its 2018 volume sales. Departments advanced based on year-over-year volume growth.
Companies and consumers are pushing each other forward in creating more demand for sustainability, particularly among the companies listed as part of JUST Capital's annual ranking of its “JUST 100,” of which Nielsen is a part.
St. Patrick's Day is one of America's holidays that's most frequently associated with alcohol consumption. And when we look at the data, we see that St. Patrick's Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.
The race to master omnichannel retail within the U.S. grocery/consumer packaged goods space is on. With Walmart's successful push toward online migration, the rapid rise of grocery delivery players like Instacart, complemented by Amazon's foray into physical stores, the stage has been set for a battle royale—and it's really anyone's game to win.
Dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving. Consumers aren't just demanding that companies make changes to better the world. They're also making a few adjustments themselves.
For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today's food/grocery industry and noted Americans' level of awareness and interest in these topics.
To win, companies need to understand who the sustainable shopper is, as well as how their lifestyle needs and expectations may influence their buying habits and preferences in the years to come.
According to the latest Nielsen data, 187 new meal kit items were introduced within in-store retail outlets alone in 2018. But, as more and more meal kits come to market, is consumer demand keeping pace?
While online has been growing as a channel in several developed markets in recent years, it's broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
In the U.S. fresh food space, the four trends offering the most opportunity at a macro level are transparency, convenience, health and snacking.
What are Americans drinking these days when they order up their favorite cocktails? Based on a recent analysis of on-premise cocktail consumption, Nielsen CGA found that four of the top five best-selling cocktails across the U.S. start with the letter “M,” with margaritas topping the list.
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
As select sub-categories within the U.S. beer market found pockets of growth amid a challenging consumer environment in 2018, the U.S. spirit market performed well holistically throughout the year. In fact, the spirits category was the strongest performer across all adult beverages this past year within U.S. on-premise channels.
From a retail perspective, assortment and shelf placement are paramount in the beer category. And at the same time, retailers need to ensure that popularity never leaves their shelves bare.
Despite the continued deceleration that has occurred over the past five years, many of the sub-categories within the total beer category have been able to post notable gains in both the on- and off-premise channels.
When it comes to non-alcoholic beverages, U.S. consumers have a great thirst for trying new and exciting products. And as a result, beverage manufacturers lean on innovation practices to bring new and interesting offerings to the marketplace.
While organic products are growing popularity, they're not necessarily a fad. Sales of organic FMCG haven't waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that's here to stay.
In the latest year, mainstream U.S. retail outlets have sold more than $56 billion in beverages, representing year-over-year sales growth of $1.8 billion (3%) and 2% unit volume growth.
While American consumers still claim to spend twice as much on in-home consumables as they do on dining out, when compared to 2011, Americans are spending nearly 2% more on dining out, and 2% less on food and beverages at home.
Yes, and it's soon to be the decade of the sustainable shopper. In a limited store growth environment, U.S. consumers continue to choose sustainable products over conventional options, making sustainability a consistent growth opportunity for manufacturers.
Many year-end celebrations center around feasts that often put turkey and ham in the spotlight, but no gathering is ever truly complete without an assortment of baked goodies as well.
With Thanksgiving just a few days behind us and Christmas straight ahead, this time of year is certainly not one that's characterized by healthy eating. Yet while many Americans associate year-end feasts with turkey and stuffing, Christmas and New Year's kick off prime time for seafood sales.
Increase retail sales and volume through better brand awareness.
Within the U.S., Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
Amid the country's rising love for craft beer, it should come as no surprise that taprooms and tasting rooms are providing new and creative experiences for craft drinkers to engage with their favorite brews.
As with the human food and beverage industries, product assortment and fulfillment options across the pet industry have exploded as consumers have shifted how they shop for their furry companions.
Retailers expect manufacturers to bring assortment innovations that maintain category performance. Download our workbook to see how you can quickly scale and pivot based on retailer expectations.
Kendra Peavy, VP, Global Communication, S'well, and Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down to talk about how brands, governments and communities can come together to give back the power to consumers and help them understand how they can make a big impact.
As the nature of what sustainability means continues to evolve across industries and sectors, consumer preferences grow increasingly more sophisticated in this space.
A new era of sustainability is rising and it's touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
This global report on sustainability looks at the forces of change moving this mega trend forward: environmental challenges, increasing consumer demand, and how governments and corporations are responding more aggressively.
Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.
One of the most important ways to gain a foothold in the market is to explore the buying behaviors of consumers. Download our workbook to get started.
Some trends, like avocado and charcoal, started small and grew into something more mainstream. But if you're looking to spot the next big trendy ingredient claim, you'll need a scientific approach to land on something with true staying power.
Companies around the world are becoming more proactive in their sustainability approach and marketing. It's not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.
Grow your sales across retail channels and find out how to get your product into stores with these 6 pro tips.
There's no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.
Whether it's incorporating sustainable production methods into their supply chain or ensuring it's easy to recycle a product at the end of its life cycle, there's a wide range of sustainability growth opportunities that brands can capitalize on.
While it might be tempting to look at on- and offline shopping trends individually, doing so limits the ability to see the synergies between the two channels.
“All natural,” “fair trade,” “organic”—more and more products across the store include claims of sustainability. Understanding how and why sustainability claims are gaining momentum across product categories is critical to understanding how, when and why consumers prioritize sustainable options.
As society becomes more aware of the social and environmental impact of products and services, consumers are becoming more mindful of their purchases.
Despite seasonal cravings, the apple category as a whole has struggled, contracting by 5% in dollar sales and 8% in unit sales over the latest 52 weeks.
The combination of access to information and consumer desires for products that meet their specific needs and desires will drive consumption going forward, which means FMCG manufacturers and retailers will need to stay focused on attributes rather than broad categories.
Expand distribution channels or develop a new distribution strategy by answering these 10 CPG questions on the minds of retailers.
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.
Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level.
Now that health and wellness is a mainstream tend, manufacturers and retailers need to be much more focused when thinking about which growth levers to pull. And ingredient trends are a good place to start.
Key performance indicators are essential to CPG manufacturers. Get the 5 key KPI definitions and KPI examples that can help you beat the competition.
This report looks at the changing FMCG e-commerce landscape in eight markets (Colombia, New Zealand, Norway, Poland, Portugal, Taiwan, Thailand, United Arab Emirates), influenced by 10 key drivers, along with deep insights for each of these markets.
A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.
With a growing number of protein products appearing on shelves, do consumers know how much protein is in popular foods found across the store?
Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding a lift in sales this season. In fact, sales have declined slightly.
To truly monitor the competition, it's important to first make sure that you're speaking their language. Download our infographic to learn more about CPG data and how to use it.
The continued shift toward healthier eating has certainly affected the U.S. sugar and sweetener market. Sales across the sweetener category are down year-over year, particularly for sugar.
Is it too early for pumpkin spice? According to Nielsen's Friday morning data, sales of American's favorite fall flavor are already moving off shelves.
With high temperatures, summer is a popular season for sparkling water, and this summer is no exception. Nielsen's Friday morning data shows that the week ended Aug. 11, 2018, alone generated nearly $49 million in sparkling water sales—a figure that's up 22% from the same time last year.
In this session, Jeanne Danubio, EVP of Retail at Nielsen, shares how to over-deliver on your consumers' expectations for personalized shopping and marketing experiences.
It's a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen's Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.
There are six key factors driving consumers' desire for convenience, and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.
The old saying warns us not to count chickens, but for the FMCG industry, measuring chicken sales is essential to the bottom line. And chicken is an important product driving a total of $26.2 billion in annual sales in the U.S.
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they'll need to stay ahead of the pace.
Convenience isn't just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it's about every encounter, interaction and action that can help fulfill consumers' growing demand for efficiency.
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. And sales of alternative milks have seen nearly double digit dollar growth consistently for the last 12 weeks.
When costs go up, manufacturers are faced with many choices. In this white paper, we explore when it's appropriate to make a product smaller to save on operational costs.
33% of trade planning is reactive. The cost of goods goes up. Manufacturers reflexively increase price to protect their margins. As a result, brand loyalty among consumers shifts, causing these same companies to overcorrect with tactics such as deeper discounts or more frequent promotions in an attempt to win back loyalty.
According to Nielsen's Friday morning data for the week ending July 21, 2018, we haven't seen this year's Prime Day sales blitz negatively affect manufacturer's total brick-and-mortar sales during the same week.
Today, nearly 30% of Americans buy groceries online. That number is expected to grow to 70% in less than 10 years. But in planning for the future, we can't ignore the present.
Throughout the summer, consumers purchase products that they'll need for the great outdoors. This week, they're facing prices heating up around the grill while trying to combat a pesky problem with innovative options.
It's no secret that the center of the store has faced some challenges in the past few years. That doesn't mean, however, that consumers aren't interested in center store items.
It's rare that trends happen in a vacuum and have no effect on broader markets or categories. And when we look across the U.S. brick-and-mortar retail landscape, recent data highlights how consumers' desire for healthy and wellness and convenience are driving growth across the store.
Nielsen's Friday morning data shows that FMCG saw more than $16.6 billion in sales the week of Independence Day. And both ice cream and beverage saw sales rise, as shoppers sought relief from record high temperatures.
Leading up to this year's Fourth of July holiday, brick-and-mortar sales across U.S. FMCG were up nearly 1% year-over-year, reaching $15.2 billion. Unit volume, however, did not follow, and our market this week remains driven by inflationary factors
If you can't see it, it must not be there, right? In the FMCG market, this couldn't be farther from the truth. That's because every category has a certain concentration of brands that aren't top of mind for many, but they have the ability to shift the overall landscape if conditions are right.
As temperatures rise in the summertime, so too does Americans' desire for boozy beverages to quench their thirst. Nothing says summer quite like BBQs and beer, cocktails by the pool, or rosé at a picnic.
This webinar explores how the fundamentals of category measurement and management can be adapted to suit the new retail environment—simply by changing the way you view the store.
While dollar sales have returned to a state of modest growth, unit consumption has declined. This highlights a fundamental shift across the FMCG brick-and-mortar landscape, where consumers are buying fewer products, irrespective of the impact of monetary factors like inflation or pricing.
When it comes to nutrition, 37% of Americans say they're following a specific diet this year, which is up from 35% last year and 29% in 2016. And with consumers narrowing their foci, brands and retailers need to stay tuned in—or risk missing out.
Across the FMCG brick-and-mortar landscape, fresh categories have driven nearly 49% of all dollar growth this year. Analyzing a unified view of the food space provides flavor and ingredient inspiration, the ability to realize product synergies across departments and even leaves room for innovation and cross-promotional opportunities between food and non-food categories.
In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.
As many might expect, Happy Hour is the clear winner when it comes to on-premise alcohol sales. But as expected as it might be, a recent analysis shows just how important this daypart is.
This episode of The Database dives into the beauty and personal care industries, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today's diverse beauty shoppers and use online and digital to connect with consumers.
While many consumers may not know that May is National Salad Month in the U.S., most are well aware of an E. coli outbreak that sparked a multistate recall of romaine lettuce in Arizona. The risk therein is likely now behind us, so how should retailers approach these types of situations going forward?
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
Lunchmeat is a $9 billion industry in the U.S., but it's showing signs of struggle. Retailers and manufacturers have the opportunity to reinvigorate this category by tapping into key consumer trends occurring across the store.
The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.
Despite flat food sales, consumers are eager to keep their pets happy, healthy and pampered. Given consumers' willingness to put their pets first, what's the next lever that brands and retailers can pull to tap into a market with plenty of runway out in front of it?
Not too long ago, consumers would either consume at their favorite restaurant or bar, or they would grab a six pack on their way home or to a party. Today, the abundance of information, places to make purchases and variety of products available are making it increasingly challenging to stay ahead on the retail front.
The fresh food section of the store has been driving big sales growth in recent months. But while items like salad and vegetables are fostering a good portion of that growth, the fresh seafood section could use a pick-me-up.
Sometimes growth opportunities lie adjacent to your own business. Looking beyond your core areas of expertise can help you capitalize on larger trends and turn a low-growth or even stagnant market into one full of new and emerging opportunities.
The U.S. manufacturer landscape has been dynamic over the past year. Retailer-branded, private-label products have surmounted stigmas of value and quality. And as a result, we've seen a complete reversal in growth trajectory compared to manufacturer branded items.
More than nearly any other fast-moving consumer goods (FMCG) sector, the mass market beauty industry is guided by trends. This webinar explores the three big, systemic shifts that are redefining the industry and could position brands for growth.
Aside from the few growth pockets, U.S. sales growth has been elusive across the store. But Americans remain focused on their health care needs. In fact, health care sales were up $1 billion.
While only about one-third of U.S. convenience store shoppers plan to purchase fresh foods in this channel, the reasons why most consumers shop for these items elsewhere aren't set in stone.
The ways shoppers are looking for more natural beauty products is evolving. And what the word natural means to one shopper might be very different from what it means to another.
Navigating the FMCG landscape has become difficult. It's not just the consumer path-to-purchase that's grown in complexity. The playing field for manufacturers and retailers has evolved as well.
Given the contraction and the convenience that online channels offer consumers, FMCG businesses need a seamless integration between their traditional and digital offerings. And that means they need to efficiently manage distribution between on- and offline channels.
One consumer product category that shows promise is snack foods. A rare global growth story, snacks are satisfying consumer cravings around the world—in fact, the snacking business grew US$3.4 billion globally in 2017.
There's a new retail revolution underway, and it's going to affect the global food industry in ways the market hasn't seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.
While the food retail landscape isn't one that sees an over-abundance of frequent, market-shifting innovation, meal kits are proving to be just that. In just a few short years in fact, they have carved out a unique—and profitable—niche in the U.S. grocery landscape.
While sales of fast-moving consumer goods in some traditionally successful markets like the U.S. saw signs of softness in early 2017, opportunities for growth are still readily available if you know where to look.
There's a new retail revolution underway, and it's going to affect the global food industry in ways the market hasn't seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the FMCG industry.
Across the broad consumer products landscape, you'd be hard pressed to find an industry that's more driven by market trends than the beauty industry. And when we stop and take an in-depth look at what's going on in the beauty space, we can see that trends are re-writing the basic foundation of the industry.
Over the last few years, multiple trends have emerged with the promise that they will redefine the future of beauty. From balayage to activated charcoal, it seems like the next big thing can come from just about anywhere.
In order to support the growth of e-commerce and address the unique challenges of online food shopping, companies are pioneering new ways of getting orders into their customers' hands. And from local delivery to ingredient subscriptions, shoppers are experimenting with them all.
$100 billion. That's how much U.S. consumers will spend online for food and beverages by 2025, according to new a new report from Nielsen and the Food Marketing Institute.
For many consumers across the country, Feb. 14 is a special day to share with loved ones and friends. And for retailers, Valentine's Day is a huge opportunity to sweeten the day for shoppers and for their own cash drawers.
Finding total store growth has been a challenge over the last year. Despite this challenge, pockets of growth do still exist across the store, and many are being driven by consumers' desire to live healthier lives.
A collaborative approach to balancing physical and digital sales strategies is the key to unlocking omnichannel success.
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.
Nearly 75% of grocery shoppers have used a physical store to “showroom” before purchasing online. The store is still pivotal to the shopper experience, and there's opportunity to convert showroomers or drive online purchases through one's own online retail platforms.
Three areas within the wine category have continued to grow significantly in recent years with no signs of slowing down any time soon: alternative packaging, rosé and prosecco.
In this report, we share our learnings and best practices for developing an assortment strategy that supports the entire category and, ultimately, delivers greater returns.
As many consumers around the world adopt digital channels for many of their shopping needs, a few fast-moving consumer goods (FMCG) categories are helping drive in-store visits and purchasing trends. Fresh foods is one such category.
For more than 100 years, the share of money Americans spent at the store for the food and beverages they would later eat at home remained fairly constant. But change is inevitable, and our habits have finally started to shift.
Unlike the living room, which remains a primary destination for settling in to watch TV at the end of the day, dining rooms and kitchens across the U.S. are getting a little less use than they used to.
Americans are striving to be healthier—and that means they're growing more concerned about everything from the ingredients in the products they buy to the way they take care of their overall well-being.
We looked at some of the largest growing categories in terms of dollar growth that are clean label and contain fewer than 10 recognizable ingredients.
For craft breweries of all stripes, digital advertising is an increasingly important tool to engage with consumers and combat slow growth. In fact, craft digital advertising spend now accounts for 12.5% of total beer digital spend, and brands of all sizes are testing the digital waters.
Ahead of 2018, reflecting on the top 10 packaged grocery categories in the center of the store that saw sales grow in 2017 may help jumpstart assortment planning.
Backed by rising consumer confidence and optimism, many of the world's economies are experiencing degrees of positive momentum. In some cases, that momentum is strong; in others, it's subtle, but still worth noting.
As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one's living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.
The fresh area of the store is a key destination for organic foods. Whether branded, unbranded or private label, consumers have an abundance of choice when it comes to the selection of in-store organic products.
While U.S. shoppers have diverse preferences for holiday shopping, their preferences for alcohol vary greatly depending on which holiday they're shopping for.
From first quarter slumps to the holiday bump, 2017 has been a year of serious ups and downs for U.S.FMCG. There's plenty to learn from the year we're about to bid adieu.
In Nielsen's U.S. off-premise measured channels, the craft beer segment grew 3.4% in dollars in the 52 week period ended Oct. 7, 2017. Yet, within a segment as fragmented and variety-rich as the craft realm, there are still many healthy pockets of growth.
Disruption. Change. Evolution. Digitization. All of these words factor into the equation that's currently shaping the U.S. FMCG industry. In this episode, several experts weigh in on the various changes taking place, highlighting the effect on sales as well doorways to growth.
Polarization in everything from channels and trip types to value perceptions and trends in health and wellness accelerated in 2017 and serves as a predictor of trends and opportunities in 2018.
With increasingly on-the-go lifestyles, Americans are reaching for snacks to satisfy their hunger cravings between meals, and some are using them to replace meals entirely.
Thanks to globalization and connectivity, consumers around the world have access to a wider array of products than ever. So how much weight does the “made in” moniker carry when it comes to purchase motivation?
Why are consumers starting their holiday shopping sooner? It turns out it's part of a phenomenon called “holiday creep,“ and the first episode of “The Database,“ a new podcast from Nielsen dives into this trend and holiday retail 2017.
With so much talk about the growth of online sales and market fragmentation, it's important to understand the behavioral motivations for shopping—and not shopping—online. This is particularly relevant for grocery items, some of which are less likely to land in consumers' online baskets.
As Americans sit around the dinner table and give thanks, food retailers are also thankful. The week of Thanksgiving generates one of the highest selling moments in the year for food and beverage sales across the country.
As consumer interest in fresh food heightens, so does the focus on product offerings. While not historically prominent in the produce department, brands now play an increasingly important role in the department's success.
While veterans are no longer on active duty in the military, they're active shoppers. And with just under 20 million veterans in the U.S., it's important for marketers to understand the unique needs of today's veterans to better reach these important consumers.
As we've seen across the grocery retail landscape in the last several years, consumer appetites for transparency in the foods they consume have continued to rise, and that trend is heightened during the holiday season.
In this webinar, we explore the biggest forces of disruption in global retail, from omnichannel giants and machine learning to ‘grocerants' and ultra-convenience, and share how companies can adapt.
In addition to being open to new shopping channels, consumers are paying more attention to how they spend their money, particularly when it comes to store-branded products.
Forty-nine percent of Americans plan to start their holiday shopping before the Black Friday weekend shopping spree begins, starting on Thanksgiving evening. However, Black Friday and Cyber Monday are still key moments in time for making holiday purchases.
Despite warmer-than-usual fall temperatures in many areas of the U.S., winter is undoubtedly coming—and with it comes the cold and flu season.
Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
Whether they've been infused with an early dose of the holiday spirit or trying to beat the throngs of holiday shoppers, 26% of consumers across North America said they had already started buying gifts for their loved ones in September.
As the retail landscape evolves and consumers have more choices in terms of where they shop, convenience store retailers are innovating new ways to engage consumers and keep them coming back to their stores.
There's no denying the impact that e-commerce is having on overall FMCG sales. While e-commerce has driven 7% of all U.S. FMCG sales this year, it's driven nearly all the growth.
Change is upon us. From new consumers entering the market to new service models disrupting the norms of how and why we buy… the fast-moving consumer goods landscape is dynamic to say the least.
With retail channels like food, drug and mass merchandise experiencing declines in the first-half of 2017, FMCG manufacturers and retailers need to look more closely across the aisles of the store to determine how dollars are shifting, because dollars are vanishing all together.
How do #fitspirations and shockumentaries figure into what we eat and drink? Hear Jordan Rost, VP, Consumer Insights and Andrew Mandzy, Director of Health and Wellness Strategic Insights as they investigate how our view of health and wellness is changing and the media's influence on consumer purchasing behavior.
The world is increasingly complex, instrumented and virtual. There's vast amounts of information about consumers and the factors that influence their behavior that simply didn't exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
With the relative ubiquity of pumpkin-inspired products in 2017, is the fall-famous orange gourd still gaining traction with consumers?
In celebration of National Coffee Day, we looked at coffee sales across the U.S. FMCG realm. And the data clearly illustrates that Americans love a good cup of Joe.
As people continue to shift their spend back to the basics, the perimeter departments lead the charge by accounting for 40.3% of all transparent dollar sales.
In this session, we'll demonstrate how retailers are advancing their traditional approaches through incremental changes in their price strategy and solidifying the connection between analytics and better store performance.
In North America, consumers are actively trying to incorporate more plant-based foods into their diets. This suggests that plant-based options appeal to significantly more people than just those who follow vegetarian and vegan diets.
When it comes to protein, animal protein from meat, such as chicken, beef, turkey, pork and seafood, ranks first among North Americans, which aligns with the fact that consumers in both countries spend more than half of their protein dollars on animal protein.
In the last year, 88% of U.S. households have purchased organic food and beverages—a trend that's growing in strength as consumers increasingly turn to more healthy and clean options in food, beverages and non-food categories like personal care.
Across the FMCG space, half of all shopping trips now include the purchase of a clean label product. That said, certain shoppers are more likely to gravitate to clean label products than others. So who's driving this shift?
As consumers continue to focus on their overall health and wellness, food and beverage products that are rich in protein have a unique opportunity to resonate with today's shoppers and the retailers that stock them on their shelves.
When done right, packaging represents an opportunity to stand out at the shelf and drive trial. And fortunately, there are way to quantify its effectiveness with consumers and optimize package design and sales results.
In the wine category, where traditional media spending is low, a majority of 'advertising' happens at shelf. That's why having the right packaging is critical.
As the start of a new school year creeps up, parents and caregivers are enjoying the last days of summer while also wondering how they're going to get back in the swing of preparing creative and healthy lunches for their kids every day.
As summer comes to a close, students across the U.S. are heading back to school and parents are once again facing the pressure of packing healthy lunches. For retailers looking to reach these shoppers, deli lunch meats could be a bright spot.
When it comes time to shop, consumers are making their selections carefully and for specific purposes. They're also willing to pay for products that meet their specific needs, and for many, those needs revolve around knowing exactly what's in—and not in—the items they buy.
Regardless of why consumers snack, knowing what they snack on is key to ensuring the right assortment of products is available to the right consumers in the store aisles.
With category trends declining, General Mills had to find a better way to manage trade with retail partners. Yet, the manual, inconsistent and laborious process of reaching recommendations made it nearly impossible to create systematic improvement.
The “on-the-go” snacking sub-category is a $1.1 billion area, and while many areas of the store have struggled to find growth, it posted a compound annual growth rate of more than 10% every year between 2012 and 2016.
While it's been well documented in the first half of 2017 that smaller companies are pulling ahead of the pack and driving much of the growth in the U.S. FMCG realm, the trend begs the question: Is size the new determining factor for success, or can large companies advance too?
Across the brick-and-mortar space, leading fresh departments have become destinations for consumers. In fact, retailers with well-established fresh departments and products are using these offerings as differentiators to drive growth across the entire store—and that's something all retailers can learn from.
Summertime is officially underway, and with warmer weather, comes colder sweet treats to keep cool. This month, consumers around the country are indulging in ice cream to celebrate National Ice Cream Month.
For today's consumers, an on-the-go lifestyle leaves less time to prepare traditional meals they may have grown up with. Grocery stores continue to provide an abundance of deli-prepared options that require no additional prep-time and are ready to eat.
It's likely that the average consumer doesn't give much thought to their everyday lunchtime sandwich or the deli tray at summertime barbecues. Not to be overlooked, however, the meat department and the deli counter represent a $9 billion industry in the U.S.
Most brands and marketers are aware that traditional marketing and engagement strategies will no longer generate the success they did just a few years ago. But many have yet to carve a path toward growth amid an increasingly digitized market where choice is overly abundant and every smartphone is a sales register.
Manufacturers of personal care items and the retailers that sell these products need to understand how consumer demand for specific ingredients and product attributes translate to market performance.
While the first quarter of the year kicked off with slowed growth, the recipe for selling hasn't really changed: retailers need to find more customers and get them to load up bigger baskets while raising prices.
Deflation, channel shifts, categories falling out of favor with consumers and many other factors have contributed to what appears to be an unprecedented slowdown in growth across FMCG and retail. But, as they say, appearances can be deceiving. Because, as it turns out, growth is still there, it's just happening in many, new places.
What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries?
Nielsen has uncovered seven common trade promotion mistakes that contribute to the current state of the industry. Very few manufacturers and retailers overcome the aggregated effect of these mistakes, derailing their pricing and promotion strategy.
When advertisers think of reach, TV and internet are usually top of mind but Nielsen's data shows that radio has the greatest reach of all electronic media. This report highlights radio's ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
Despite tight economic conditions in Latin America, consumers are still seeking out the best products for their money, which highlights opportunity in the premium and health and wellness categories.
For consumers across the U.S., the Fourth of July is an annual holiday to celebrate American pride and enjoy traditions both old and new. With the country's increasingly diverse population, new flavors are being added to the holiday table.
The craft beer category has enough buzzwords to confuse even the biggest enthusiast. But attaching catchy words to beer labels can be a double-edged sword. That's because brewing companies need to know which ones offer clarity and which ones add confusion to an already crowded category and craft lexicon.
What if you could reduce your trade spend by 5%-10% while setting smarter prices that yield higher sales and margin? This webinar can help you do just that.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
To understand where pockets of growth exist across the U.S. grocery retail landscape, retailers must first understand the dynamics of consumers' shifting shopping habits in recent years across channels.
Despite the nearly $3 billion in declines across U.S. retail in the first quarter due to a shift in Easter timing and changing consumer preferences, growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers.
In the crowded craft beer space, brewers need every edge they can get when they want their products to land in consumers' baskets. That's where product packaging can help, especially when you consider that 70% of beer purchase decisions are made at the shelf.
On Monday, May 29, Americans will celebrate Memorial Day. From beef, shrimp or vegetables on the grill to beer, wine or spirits in cups, there is something on the Memorial Day menu for everyone.
While Nielsen research suggests that the strength of convenience stores will continue, it's not guaranteed, particularly as consumer shopping trips decline, competing channels diversify and e-commerce grows.
When it comes to popular craft beers, IPAs and seasonal offerings have been vying for the top spot over the past three years. While seasonal beers held the top spot in 2014 and 2015, IPAs racked up more than $1 billion in sales for the year ended Jan. 28, 2017, to claim the title of most popular craft style.
The year has gotten off to a rocky start for U.S. grocers and FMCG manufacturers. Growth in the first three months of 2017 was slow across the store, and many are asking why. So what drove the declines?
The U.S. beer market is a massive category. It's not, however, without its challenges, including loss of market share to wine and spirits. This report takes a detailed look at the sector, including growth areas, package innovation, ad spend, trends in the craft sub-sector and an analysis of what it means to be “sessionable.”
A stop at the local grocery, convenience or drug store provides a vast array of beautiful flower bouquets, floral arrangements, potted plants and outdoor plants for those looking to express their love and admiration for their moms this Mother's Day.
We're at a tipping point for e-commerce. In 2016 alone, consumers spent $20.5 billion for online grocery items. In some categories, like beauty and personal care, e-commerce is already driving 80+% of growth. So are you ready for what's next?
A recent category shopping fundamentals study delved into how impulsive Millennial shopping behaviors are when it comes to alcoholic beverages. And possibly surprising to some, the study found that Millennials aren't the most impulsive shopper group.
Cinco de Mayo is just days away, and when it comes to fresh and packaged food, as well as alcoholic beverages (for legal-aged drinkers, 21+), Mexican-inspired spices, flavors and drinks dominate.
Through the first three quarters of last year, e-commerce represented an average of 8.1% of total U.S. retail sales. The pace of growth is increasing, however, and Nielsen projects that grocery e-commerce will grow at a combined average growth rate of 12.2% through 2020.
For retailers, spring is the perfect time to bring in-store attention to superfoods in the produce aisle. But did you know that consumers can find superfoods outside the fresh perimeter of the store?
For retailers and fast-moving consumer goods (FMCG) manufacturers, Easter marks an important time to ensure that they're offering consumers the right assortment of candy where they shop.
Popular among Millennial men, families with children at home and households that earn more than $70,000 in annual income, meal kits provide a practical option for consumers looking for healthy meal options without having to manage the preparation themselves.
Our two-part series explores how shoppers behave at the shelf (and why) and the link between intelligent shelving decisions and shopper reactions. Part two of this series shared a strategic framework to prioritize assortment and identify opportunities based on new groundbreaking research.
In that critical moment where the shopper meets the shelf, all of your planning and execution processes are put to the test. So what does it take to make a smarter, better shelf?
April 7 is National Beer Day in the U.S., and as if they needed any more reason to do so, adults across the country will be raising a glass of their favorite malt beverage to celebrate.
In 2016, the fast-moving consumer goods (FMCG) industry saw a slowdown in revenue. Finding an upside can be tough in this new environment when it's overshadowed by macro-scale challenges, but the good news is, it was a “glass half full” slowdown.
In looking across the salty snack realm, opportunity has been a little brighter outside the realm of traditional chips and pretzels. In fact, the meat snack category has posted compound annual sales growth of more than 7% over the past four years.
Delivered directly to households or picked up from grocery stores in prepacked portions, meal kits include portioned ingredients and easy-to-follow instructions, allowing consumers to skip extensive meal prep and dive right into preparing their meals.
Each spring, college teams compete in the single-elimination NCAA Division I men's basketball tournament, also known as “March Madness.” In the same spirit, we've designed Nielsen's Total Store Final Four to discover retail's sales champions.
It's been a long time since the general store was the go-to place for consumers to pick up everything they needed from week to week. But variety hasn't just increased over the years, it's diversified.
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.
In a technology-driven world, the ability to connect is a standard of personal life; however the world of FMCG has yet to crack the code. In this session we'll explore an untapped way you can better connect your partners and data sets: the open network.
Going to regularly scheduled doctor's visits, choosing careful diets and exercising throughout the week are still useful tactics in managing a healthy lifestyle, but many Americans today are much more mindful of other factors when it comes to managing their health.
Being healthy isn't a new trend. After all, no one wants to be unhealthy. How consumers approach their health, however, is distinctly different from how they did in the not-too-distant past.
Forty-eight million households in the U.S. have an ailment sufferer who manages their condition with diet. Additionally, 60% of Americans say they make conscious dietary choices to help prevent conditions like obesity, diabetes and high cholesterol.
In this webinar, we introduce Connected Spenders, the highly-engaged and digital-savvy group that will account for 46% (or $260 trillion) of the world's consumption over the next decade.
Over 40% of shoppers surveyed that don't purchase groceries online now say they will in the near future. Is your business ready to meet shoppers in the emerging omnichannel food environment?
Pets today are more a part of the American family than ever. And as a result, pet owners are increasingly interested in pet food options that address many of the same health concerns that are influencing human food production.
Across the U.S., 22% of Americans are restricting their sugar intake, while 52% are actively trying to avoid artificial sweeteners. This presents an opportunity for manufacturers and retailers to provide products with simple ingredients and low sugar options.
The meat category is more complicated than other departments, particularly with respect to sourcing transparency and convenience. And the path to meat consumption is no longer always linear.
One team is a modern-day football dynasty. The other hasn't been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are distinct as well.
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron on Feb. 5, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they'll want when it's time to sit down and root for their favorite team.
The meat industry has faced extreme volatility, from supply and channel competition to changing consumer demographics and preferences that constantly shift what and how consumers purchase meat. However, a constant remains - winning strategies place the consumer, their needs and decision-making processes at the center.
People are fundamentally shopping differently today than they used to just five years ago. Canadian consumers are taking fewer trips to the store and changing the traditional path to purchase and offering fewer chances for retailers and manufacturers to engage. With the shopper journey shifting, it's time to find new ways to connect with consumers - whether it's pre, during or post-sale.
In today's vast and interconnected digital landscape, there is no longer one typical consumer. And when it comes to digital shopping, not all shoppers are using the channel for the same reasons.
Digital has disrupted a whole host of interactions, including the way we watch video content and the ways we communicate with friends and family. The way we shop is no exception.
Not surprisingly, online shopping is pervasive among the growing online population. But when it comes to buying online, category dynamics are fluid and evolving.
There's no doubt that health & wellness is on the minds of consumers, retailers and manufacturers, and for good reason! The population is aging, healthcare costs are rising, and the incidence of chronic diseases like diabetes and digestive health issues are increasing. Consumers demand more from the food they consume, including more transparent labeling and less processed foods. They're also leveraging the total store to find wellness by shopping personal care, healthcare and traditional...
The premium sector is growing globally, and as it turns out, it isn't ritzy categories like diamonds and champagne that are topping the charts. Rather, global consumers are most often willing to trade up for everyday consumables.
Many of this year's grocery trends have been fueled by consumers' desire to do things quicker—without compromising on quality. As a result, more and more consumers are turning to quick-and-easy meal solutions, ready-to-drink beverages and other items that save time in the kitchen.
Organic products are increasing in quantity across shelves and categories in the store. So what are the top organic sales categories that captured America's attention in 2016?
Around the world, consumers are looking for a taste of the good life. And it's not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer goods categories.
The last year has been punctuated by disruption - whether it was newcomers to the retail and manufacturing market, new consumer segments or the continued digital revolution. In 2017, historical sources of growth will shift, and companies will need to rethink their definitions and strategies to meet these changing needs in five key areas.
This study identifies the attributes consumers are looking for in premium product offerings, and reveals the underlying sentiment behind the reasons for purchase. We explore what “premium” means to consumers, and we identify the categories for which they're most willing to pay a higher price.
Before New Year's resolutions, the holidays bring celebrations with family, friends and less-than-healthy foods. So will Americans be getting a jump-start on healthy habits or indulging in seasonal treats this year?
Consumers are faced with a dizzying array of retailers vying for their attention, and a retail loyalty program can be a determining factor for where they decide to shop. In fact, 72% of global respondents agree that, all other factors equal, they'll buy from a retailer with a loyalty program over one without.
With only a few weeks left in the 2016 holiday season, retailers and CPG companies should be honing in on the demographic breakdown of consumers still out grabbing their last minute gifts and how they are filling their shopping baskets (or e-carts).
Growing deductibles and out-of-pocket payments for doctor visits and prescriptions are inspiring consumers to take more control of their health care—especially when it comes to covering expenses. And for some, that means looking beyond their traditional doctor's offices and hospitals for solutions.
Despite 39% of consumers saying the holiday season starts on Thanksgiving, the holidays have been creeping up on shoppers months ahead of Turkey Day in recent years. This presents opportunities for retailers, manufacturers and marketers to reach shoppers before, as well as during, the holiday season.
CPG companies are looking for growth. But high growth in developing markets is no longer making up for slow growth in developed markets. In such an environment, it's tempting to consider lowering your prices. So should you?
When it comes to the most-valued loyalty-program benefits, monetary incentives top the list in every region. However, creating meaningful differentiation requires offering more than generic deals, and thinking beyond monetary perks can help brands stand out.
Recovering from a product recall event requires a foundational understanding of your corporate reputation and the equity position of product brands vs corporate brands, as well as an understanding of your consumers' deeply-held beliefs before and during the recall.
Though some holiday traditions are here to stay, such as standing in line with your turkey and spending Thanksgiving at home with family, many new traditions are being traded out for more modern ones that are primarily being driven by Millennials.
The ways in which we prepare and eat Thanksgiving are changing, and as the U.S. becomes increasingly more diverse, Americans are adding new traditions to their holidays. They're even trading out some of their customary plans with new ones as a way to modernize the holiday.
America's multicultural landscape is growing, and flavors associated with diverse segments are driving innovation that is not only crossing over to mainstream products in stores, but also across restaurant tables and into alcoholic beverages.
With 39% of consumers stating the holiday season starts on Thanksgiving, it's no surprise Black Friday and Cyber Monday are some of the busiest shopping days in the U.S. This year, Americans are planning to participate in more shopping events than ever before.
Marketers are constantly challenged to prove that their advertising not only “works,” but that each dollar is spent where it will drive the highest financial returns.
Global consumers, by and large, have more shopping choices at their disposal than ever before. For retailers, differentiating your brand in such a crowded space is critical. A retail loyalty program can be an effective way to create competitive advantage by reducing customers' likelihood to switch stores.
The week of Thanksgiving is one of the highest-selling weeks for all food and beverage categories combined in the U.S. So for food retailers, this is certainly a time for giving thanks.
In the U.K., sales growths across the discounters Aldi and Lidl have hit their lowest level in five years. While both retailers growth rates remain above the market average, competitors are also seeing growth.
Done well, loyalty programs can help drive more frequent visits and heavier purchasing. More than seven in 10 global respondents (72%) agree that, all other factors equal, they'll buy from a retailer with a loyalty program over one without.
In this webinar, we'll bust the retail myths about developing markets, store size, promotions and e-commerce, and explore strategies that take advantage of tomorrow's retail realities.
The avocado industry has unlocked eye-popping growth in a mature category—without breakthrough innovation. Instead, avocados have grown their share of our wallets (and stomachs!) simply through significant and sustained investment in marketing and promotion.
To make smart decisions about your brand, you need data—the right data. How you collect this data and how you analyze it are key components of how well informed you and your colleagues will be as you guide your brands into the future.
Retail players have long believed that large-format stores will eventually take over the landscape, but today's reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.
Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how do some brands transform into industry leaders, often seemingly overnight? In many cases, it's the result of careful management of brand equity and corporate reputation.
In our connected world, one corporate misstep can go viral and have very negative consequences. The inverse is also true, particularly as new challenger brands enter the market. So it's critical to understand the mutual impact of corporate reputation and brand equity across industries.
The sheer volume and variety of data can seem overwhelming, and the retail industry is wrestling with how to harness it, find insights and drive action. So how do we do that?
People are fundamentally shopping differently today than they used to just ten years ago. Consumers are taking fewer trips to the store and as a result, it's harder for CPG retailers and manufacturers to find growth. Many companies are looking to digital channels as both a cause of that disruption and solution to grow once again.
Amidst steadily rising reports that Asia is on the cusp of an obesity epidemic and growing speculation among the healthcare community that general health and wellness in Asia over the coming years is on a concerning trajectory, Asian consumers are becoming more conscious of their food choices and many say they are concerned about their weight.
Every shopper has a specific need that drives where they shop and what they buy. And disabled consumers are no exception—they have their own unique preference that should command personalized attention from manufacturers and retailers.
The call for food transparency continues to build, and with it, the use of terms like “natural,” “hyper-local” and “antibiotic-free” in conversations around our food. So what exactly do these labels mean, and what are the nuances? But perhaps more importantly, do consumers really want “cleaner” meat?
Consumers today are taking an active role in managing their health, which includes following proper nutrition guidelines to prevent and control health issues. These healthy attitudes are having an impact on food trends, providing Canadians with a multitude of options to help them achieve their goals.
Over a billion people drank close to six billion litres of soft drinks last year in India. Here's a look at avenues of growth for soft drinks in India and how the seasonal tag can be shaken off.
During this webinar, three experts cover the 'best practices' for using buyergraphics to help you effectively plan, activate and measure a better media strategy.
Our Store Choice Drivers study explores what drives relationships across retailers, channels and key shopper cohorts and how retailers are responding to changing perceptions and attitudes. This year's study identified several emerging opportunities retailers can tap into to help develop shopper loyalty.
Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep in touch, but also the way we shop, bank and pay for goods and services.
Grabbing a bite to eat outside of the house is a weekly occurrence for almost half of global respondents, but are we stopping to savor our entrees or eating grub on the go? As it turns out, we're doing quite a bit of both.
While today's consumers certainly scrutinize the foods that fill their pantries, they aren't just eating at home. In fact, eating out isn't just for special occasions; it's a way of life for nearly half of global respondents.
Today, 39% of households have an ailment sufferer. While managing these ailments in many cases requires taking medication or visiting health care professionals, consumers also realize that proper nutrition plays a vital role in prevention.
Assortment and pricing strategies no longer have to be made in silos. Combine in-store observations, predictive models and financial simulations to easily gain insights to inform your in-store promotional principles. Hear how one beverage alcohol client drove strategy changes and developed specific retail business plans to make an impact at the shelf!
49% of American adults say they would shop more at a retailer that offers a wider selection of multicultural products. So how can manufacturers and retailers capitalize on the growing multicultural opportunity?
The ins-and-outs of what a healthy diet looks like may vary somewhat around the world, but simplicity resonates globally. While there is some variation across regions, the story stays the same: Artificial is out, many of us avoid food with long lists of ingredients and consumers are intent on removing the bad and adding the good.
With such an extended age gap between Canadian Millennials and Baby Boomers, it's no surprise that they shop differently and have varying tastes and preferences. However, these preferences may not be as different as you might think.
Nearly two-thirds of global respondents say they follow a diet that limits or prohibits consumption of some foods or ingredients. Taking a closer look, a majority of global respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a priority.
As consumers seek healthier options and continue to enjoy their treats when they're looking for an indulgence, how do candy manufacturers make sure their offerings remain at the forefront of consumers' purchase considerations?
U.S. consumers are always looking to make the most of their hard-earned dollars, but they have more choices in where to shop than ever before. So how are different retail channels keeping pace with today's shopper?
While global multinational companies dominate the Indian FMCG market, there are many homegrown companies that have made it big as well.
Consumers around the world are increasingly focused on clean eating and the benefits of eating more healthfully, with 70% of global respondents saying they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension.
Almost anyone you ask will tell you that eating a healthful diet is important—a sentiment that isn't new. So why is there a seemingly heightened focus on clean eating?
U.S. consumers are always looking to make the most of their hard-earned dollars. Retailers are responding to those value-driven desires - for example, the number of Dollar Stores has increased by 9% in the U.S. over the past two years. So what impact will these new and growing stores have on the future of retail?
Vinegar may primarily serve as a versatile cooking ingredient, but its list of uses stretches far beyond cooking and the kitchen. With the list of its uses expanding every day and being shared by the masses online, vinegar sales are rising.
Innovation can be a key driver of engagement, and savvy retail brands know that pushing the digital envelope is critical as technology continues to permeate their customers' lives. For Walgreens, the successful integration of technology and innovation hinges on a carefully executed omnichannel strategy that creates a seamless experience for customers regardless of how they engage with the brand.
While parents are rushing to pick up the supplies students will need in the classroom—such as notebooks, pencils, new clothes and the latest tech gadgets—they're also browsing the grocery aisles to decide what their kids are eating before and during the school day.
With the Super Bowl not too far in our rearview mirror and the start of a new football season about to kick off, this report examines consumer and sponsor engagement with the big game.
Looking for a protein alternative for meat? You're not alone, and sales of grain legumes—think dried beans, lentils, peas and chickpeas—are on the rise. So when it comes to these grainy goods, who's eating them, where are they eating them and why are they choosing them?
In recent years, the perimeter of the store (meat, produce, deli, bakery and seafood departments) has been catching up with U.S. consumers' need to differentiate themselves. So what does the future of personalization look like?
The reality today is that 70% of consumers' purchase decisions are still made at the shelf. When it comes to creating the ideal in-store experience, you may think that it's all about getting the right product on the shelf, but that's just part of the story.
It should come as no surprise that for children, cereal is a breakfast of champions. But as we age, cereal is getting bowled over for other breakfast options. So what else are we eating for the most important meal of the day?
The Retail Measurement Service (RMS) is a cornerstone of the Nielsen business. It's used by marketers around the world to understand the retail landscape and shoppers' detailed purchasing behavior.
To report what people buy in grocery stores, market research companies around the world today rely heavily on scanning data collected at the point of sale. It's very rare, however, to get universal cooperation from all the major retailer chains in a given market.
Summer barbecues and ball games just wouldn't be the same without a bevy of icy libations to help cool things down. But the warmer temperatures do more than just boost traditional brew sales–with opportunities that go beyond just beer.
With e-commerce growing, how can retailers and manufacturers meet growing consumer demands for CPG products online? At our 2016 Consumer 360, panelists from Jet.com, Boxed.com and Instacart highlighted some of the innovations driving digital commerce in the industry.
While private label gained ground in the wake of the recession, its share of retail sales has leveled out. What's behind this trend? Nielsen Homescan data shows private brands have lower share among the country's quickly growing multicultural segments.
While the dawn of summer has inspired an uptick in traditional ice cream sales, frozen custard and non-dairy ice cream are driving much more significant growth in the overall ice cream category.
In today's hectic marketplace, there's no shortage of places for consumers to buy their favorite fresh foods. And with more consumers trying to buy healthier foods and willing to pay more, it's worth examining wellness trends and the impact that the fresh department can have on the bottom line.
The Fourth of July is a griller's delight, and that means Americans across the country will be loading up their shopping carts with billions of dollars' worth of food and beverages for the big celebration.
In modern retail, the use of promotions has slowly escalated to become a now-standard practice that has resulted in a shared reliance among retailers and manufacturers, but decent returns are increasingly hard to generate. So knowing which categories are more or less sensitive to pricing changes is essential for driving growth.
Despite the myriad of things we can do on our phones and computers, there's still a need for physical bank branches. In fact, research shows that physical locations are critical for many financial interactions, particularly when it comes to cashing and depositing checks.
E-commerce is big business, and getting bigger every day. In fact, by 2019 retail e-commerce will lead brick-and-mortar sales growth by a margin of three to one.
Dried herbs and spices seem to be all the rage in the kitchen, as retail sales for these two categories have grown by more than $223 million over the past four years. So are people finally realizing that goodness in their spice racks can do wonders for their food?
A core element in increasing share of wallet is understanding and responding to local consumer needs. It makes sense then, that differentiation from your competition could be an important way to build a competitive advantage. So what are consumers looking for?
In an effort to make consumers aware of the health risks associated with current consumption trends, the FDA recently issued sodium reduction targets for the U.S. food industry. Some Americans are already a step ahead, as sales of products with sodium claims are rising.
Modern retail has long been guided by a powerful premise: the bigger, the better. Retailers, consumers and suppliers all benefited from economies of scale, but over the past 10 to 15 years, the retail store model has evolved. So how can retailers stay ahead in the rapidly changing landscape?
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
When it comes to food, many Americans are putting their health first. But we still love a good indulgence as well, and candy is a top treat that generates billions in sales for brands and retailers that are able to appeal to the sweet tooth in all of us.
Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it's confounding marketers looking for the most accurate measurement of their marketing return on investment. What are marketers' best chance today to measure the full impact of their marketing effectiveness? To answer that question, Nielsen founded the Digital Media Consortium (DMC), now in its second iteration, to analyze granular, household-level data to see how various statistical...
Shopping for apparel is a regular and frequent activity for most U.S. consumers. In today's digital age, retailers looking to attract consumers need to understand whether they're heading in-store, online or on their phone.
According to Nielsen Channel Track, roughly 70% of American shoppers have made an apparel purchase in the last six months, and 82% of these shoppers made purchases at a physical store.
Memorial Day marks the unofficial start to summer—and with it, grilling season. That makes Memorial Day a major holiday for meat purchases. And that's good news for the meat department, which saw sales drop in 2015.
What brands do Millennials look for when they shop? In looking at findings from the consumer packaged goods portion of the 28th annual Harris Poll EquiTrend® study, which was released by Nielsen, we see that many of the top brands among Millennials are relatively new to the market.
As consumers strive to make healthier eating decisions, many have set out to find greener pastures, like Romaine, Arugula, Escarole and Kale. As a result, savvy retailers are meeting health-conscious consumer demand—and harvesting a little cabbage of their own in the process.
In the digital world, IT is everyone's job, and the democratization of IT is an unstoppable force.
With convenience and preference driving behaviors and the paths consumers take to the register, it's vital for brands and retailers to understand what's actually influencing their choices. That's where shopper fundamentals can help.
When it comes to choosing specific products, do consumers prefer global brands or local ones? The answer depends primarily on the category, and there is a surprising amount of agreement across regions.
Countless new options in the beer aisle aren't just tweaking traditional styles—they're creating new ones. And then on top of that, by further branching out with offerings like hard ciders, root beers, sodas and seltzers, brewers are no longer limiting themselves to traditional hops and barley.
It's no secret that Millennials are changing the way we watch, listen and interact, but did you know that they're also changing the way we drink? The only thing more varied than their beverage choices is how they're consuming media.
Soft drink, soda, pop, fizzy drink, tonic—Americans have long loved bubble beverages. But over the last four years, total U.S. dollar sales for carbonated beverages have dipped 1%, a $1 billion loss to the industry.
Despite their popularity at many breakfast tables, however, eggs aren't selling the way they used to. So what can egg farmers and retailers do to hatch improved sales?
As multinational companies continue to expand into new markets, often providing access to a greater range of products for local consumers, are local companies getting lost in the shuffle? Not necessarily so. In fact, many local companies are thriving.
For many years, milk was the poster child for good health in the dairy section. But in Canada, milk is moo-ving over as select solid options like cheese and yogurt are claiming the spotlight.
Cleaning can be a thankless job. Luckily, there's a variety of cleaning products to help. In fact, the tools that consumers use to clean their homes are as diverse as the regions themselves.
According to the World Health Organization, the number of people living with diabetes is rising. How can consumer data help doctors, manufacturers and retailers better tailor offerings to help diabetic patients and consumers in their path to healthy living?
According to a recent Nielsen survey conducted by Harris Poll, nearly 9 out of every 10 (88%) of U.S. beer drinkers say that it's a great time to be a beer lover.
No matter where you live or who you are, dirt and grime are inescapable facts of life. As such, we all need to clean—and we spend a significant amount of time keeping our homes and clothes clean and fresh.
Benjamin Franklin said the only things certain in life are death and taxes. Perhaps we should add dirt to the list. So who's doing the cleaning, what solutions do they use and how often are they freshening up their homes and clothes?
Both in print and online newspapers reach over 58% of shoppers and spenders across key categories such as consumer electronics, appliances, furniture, home accessories, and hardware/paint/lawn/garden. Newspaper readers like to shop around, appreciate quality and are brand loyal.
Both in print and online newspapers reach over 58% of shoppers and spenders across key retail categories such as sporting goods, office supply, clothing, home and department stores. Newspaper readers like to shop around, appreciate quality and are brand loyal.
Got milk? As children we were told that if we want to grow up big and strong, we should drink our milk. But in the U.S., traditional milk is moo-ving over as almond milk is taking center stage.
March is National Frozen Food month. While the holiday originated in the U.S., Canada's centre of store sales—including the frozen aisle categories—have been rising over the past five years. So what's driving growth in the Canadian freezer section?
It's March. And that means it's bracket time. But when it comes to springtime match-ups, the competition across the grocery aisles is as fierce as it is on the basketball court. So we took an in-depth look across the aisles to see which categories came out on top in our second annual Total Store Bracket.
Today's consumers' keen sense of value is based on more than price. And Ainsworth Pet Nutrition (APN) saw premiumization as a path to tap into this valuation and combat stagnant growth for its legacy pet food brand.
Pet food today accounts for 76% of the pet care category, representing a significant opportunity for pet companies. But what qualities are on consumers' minds in the pet food aisle?
Increasingly, pet owners are moving from expectations of “high quality” to “humanized”; that is, they desire pet food options that address the same health concerns currently influencing human food production.
The importance of brand equity should come as no surprise, since loyal consumers are a key foundation for your business. But we also know that strong brand equity doesn't always translate into higher sales. Why? And what can you do?
For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super? We're glad you asked.
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren't simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They're also “webrooming”—researching online and buying in stores.
Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for something else on Super Bowl Sunday. While beer remains the No. 1 choice for the big game, 20% of legal age drinkers say they'll drink wine, and 20% say they'll drink some form of spirits.
Marathon fever is sweeping across China. Fueled by the country's economic development and rapidly growing middle class keen on staying fit, “marathoning” has grown into a massive sport and lucrative opportunity for brands.
When we look across the U.S. retail landscape, the small-format channel has driven 88% of the expansion over the past five years. So what are consumers looking for when they shop this growing arena?
Just in time for those get-healthy New Year's resolutions, the U.S. government has released its latest dietary guidelines for 2015-2020. But it seems that many Americans didn't need the new dietary guidelines to motivate them to be healthier, as plenty say they're already one step ahead of the game.
While connected commerce is still largely a domestic affair, cross-border ecommerce is a growing phenomenon. Shoppers are increasingly looking outside their country's borders, as more than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer.
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. And it's not just purchasing habits that are going digital: The whole retail experience is changing.
Alcoholic beverages is a large category in the U.S. and is one that continues to grow despite some ups and downs. What were the top growing segments across beer, wine, and spirits in 2015?
What makes a product expandable? And which factors are most important to consider when launching a new product? What is critical here is that expandable products drive retailer and manufacturer revenue, whereas contracted products do not.
From the center of the store and the perimeter, here are the top growth grocery categories that captured American's attention in 2015 and generated steep dollar sales increases.
The holidays can be just as much fun for pets as for children, and this year, many festive animal lovers will be showering their furry loved ones with gifts. This year, 37% of Americans are planning to purchase toys, treats or other products as gifts for a pet.
This report looks at the media consumption habits of U.S. consumers of legal drinking age. It provides three different perspectives: digital best practices; audience media consumption; and the “best of the best.”
There's no debating the recent gains in perimeter sales across Canada's grocery landscape. What many often neglect to realize, however, is that the centre of store has generated sales growth of more than $3 billion over the past five years.
From Champagne to Chardonnay to Cabernet, wine shelves have something to appeal to almost every palate. But for brands, the category is crowded, and standing out is difficult. The good news is that package design can be a powerful incentive.
Package design has enormous influence over consumers at the critical decision-making moment. In fact, 64% of consumers try a new product simply because the package catches their eye. And catching consumers' eyes is particularly important for wine.
It's that time of year again! James Russo explains in our most anticipated webinar of the year - What's In Store for 2016…and beyond.
In the battle of the bubbly, prosecco has gained tremendous ground over the past year, as sales have grown 36%. That said, however, Champagne still accounts for 20% of sparkling wine sales in the U.S. So what trends are fueling trends in the sparkling wine realm?
Capturing a part of the $56 trillion in consumer spending that The Demand Institute projects will take place in China over the next decade will depend on deep insight into the country's highly varied urban landscape.
China is and will remain the second largest consumer market globally, after the United States. However, the landscape is becoming increasingly complex to navigate.
Learn how to effectively identify, target and engage your most valuable customers. In this webinar recording, Nielsen and Viant explore if the 80/20 rule holds up across retail categories and brands.
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.
Black Friday and Cyber Monday are just days away. And while many consumers have already started their holiday shopping, even more shoppers will be hitting the stores and online sales in droves searching for major savings on these holiday shopping days.
Pharma pricing is in the media and political spotlight. While the spotlight may fade eventually, it is critical for biopharmaceutical executives to understand the stakeholder dynamics that make these concerns real and enduring. All stakeholders – providers, employers/payers and especially consumers – understand the real value of treatments and cures, yet face equally real cost pressure. So how can biopharmaceutical companies succeed?
It's turkey time! And that's good news for grocery. The week of Thanksgiving is one of the highest-selling weeks for all food and beverage categories combined in the U.S.—second only to the week of Christmas.
The race to start shopping for the year-end holidays always seems to start just a little earlier with each passing year. This year, 40% of Americans said they had started their shopping by the end of October. So has the official start to the holiday selling seasons shifted forward?
Despite what you may have read or heard, the center of the grocery store isn't dead. While the perimeter of many retail stores are starting to account for larger sales, the center of store is still contributing to overall growth.
Take a stroll down the aisles at your favorite wine shop and you're bound to come across some new labels. That's because many wine shops, liquor stores and supermarkets are carving out space for the sector's red blend trend—perhaps one of the fastest-growing vines in the wine segment.
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework. This session reviews opportunities and tactics brands can use to develop or enhance their sustainable strategies.
Who are the shoppers that determine the next big trend in retail? Finding and engaging the earlier adopters of new products can be the key to a successful product launch. Not only do those consumers buy the products for themselves but many others look to them as trusted advisors on their purchases. This infographic offers insights into understanding the Trendsetting Shopper as well as recommendations on what messaging will resonate with them and how to best reach them.
The center of the store is under pressure. Since the beginning of 2013, the center aisles' share of a store's food and beverage sales has declined between 1.4 to 3 points, depending on the time frame. But there is hope – some categories, as well as strategies, are succeeding. Join Carman Allison as he explains how center-store brands can increase their sales and reinvigorate the center of the store. Hear first-hand how The Coca-Cola Company is taking advantage of opportunities beyond its...
Millennials make up nearly a quarter of the population and already spend about $200 billion per year in the U.S. Marketers and retailers must pay attention to the unique shopping habits of this young generation.
Ready or not—the holiday season has arrived. In fact, a recent Nielsen survey shows that close to one-quarter of U.S. consumers (23%) jump started their holiday shopping in September.
While consumption preferences are evolving, big change in the retail experience has been relatively scarce. It's a familiar scene: the shopper collects information from various places, decides which products meet their needs and makes a purchase decision. But with connected commerce growing in popularity, the future of retailing is looking very digital.
Neighborhood bars, once an urban institution, are disappearing at a blinding rate across the U.S. One in six neighborhood bars closed between 2004 and 2014. Instead, America seems to have an insatiable appetite for establishments that also serve food in addition to alcoholic beverages.
E-commerce offers a compelling proposition for busy parents: the convenience of shopping whenever, wherever they desire, often with free delivery to their front door.
The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons—reasons that differ by gender, generation and income level.
Technology allows brands to create engaging and personalized experiences that can disrupt habitual shopping routines. So how should brands and retailers use digital media to grab shoppers' attention and influence purchasing?
Hispanics are a key segment to win on beauty sales. This demographic is large and its purchasing power is growing, but it's also made up of several distinct sub-segments with unique buying habits—including in the beauty segment.
For both baby food and diaper brands, 70% of global respondents say they have switched brands. Their reasons for switching baby food, however, are somewhat different than their reasons for switching diapers.
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
The growth of China's e-commerce sales has outpaced that of the U.S.—growing at a rate of 52% year-over-year in 2014 versus 17% for the U.S. With rapid growth increasing the competitors in this space, however, how can retailers win?
Nielsen's African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
When it comes to keeping babies comfortable and clean, diapers are a top priority for parents—and one for which they spare no expense. In fact, Nielsen estimates diaper sales around the world will exceed $29 billion in 2015.
These days there isn't a pumpkin-flavored product U.S. consumers aren't willing to try. It's clear that pumpkin flavor has found its stride and can be found in everything from cereal to ice cream and even oral care.
Eat in or dine out? That's a common question that pops up across America every night. And while consumer confidence and saving trends paint a picture of relative restraint in the U.S., a look at how much we're spending at restaurants suggests that dining out is more popular than ever. So where are the biggest growth spots for restaurateurs?
Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first foods. So who do new parents turn to most for advice about the best baby food/formula to buy for the first time? While friends and family rank highest, consumers don't just rely on their circles for guidance.
Trust is a foundational element of building and maintaining brand health and achieving strong in-market performance. But when it comes to brand trust and the gender divide, what brands are seen as trustworthy in the eyes of men and which in the eyes of women?
While the traditional frenzy around the back-to-school shopping season has fizzled a bit, there are still active vital signs and opportunities to reinvigorate this once vibrant retail moment. So what are shoppers looking for this season?
As millions of Americans pine for the upcoming Labor Day weekend, there's little doubt that many have lavish barbecues and backyard parties planned to revel in the last official holiday hurrah of the summer. So as the summer winds down, grills are heating up.
From the pureed food on spoons to the formula in bottles, you'd be hard pressed to find a parent who didn't want the best for their baby. And they're willing to spend for it. But for baby care manufacturers, there's plenty at stake in the battle for baby bucks.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
How do you define family? If you're a pet owner, you're likely to use the term “family” to include more than just blood relatives in your own species. In fact, people treat their furry and feathered companions more like family members than ever, pampering them with treats, gifts, toys—even home-cooked meals.
In looking at consumer confidence trends in China during the recent second quarter, a subtle shift is becoming apparent: willingness to spend among rural consumers is bolstering the country's overall confidence. In fact, willingness to spend among these consumers hit 47% in the second quarter, up 10 percentage points from past quarters.
How do you increase share of wallet despite slow growth times in many markets around the world?
As the nation's Latino population recently reached a record 55 million, the importance of this demographic group in the 2016 election has become even more apparent. Watch our recent webinar to learn how to nurture, where to connect and how to drive Latino voters to the polls in 2016.
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
Much like in any industry, growth is where you find it. And in many cases, trends across an entire category can overshadow individual pockets of opportunity. That's what's happening in the U.S. beer market: A couple of key sub-groups are killing it while the overall category is posting lackluster gains.
Brand building can be costly and time consuming, so the ability to grow via line extensions—the use of an established product brand for a new item in the same category–can be extremely advantageous. In fact, line extensions are approximately three to four times more common than “new manufacturer” and “new brand” launches combined.
When it comes to taking a risk on a new product purchase, why do consumers choose one product over another? What needs and desires drive new product purchasing, and which attributes are most influential in the path to purchase?
Over the past five years, 45% of consumer packaged goods categories had flat or declining sales. New, smaller retail formats, aggressive competition and consumer rejection of a “one size fits all” mentality are leading manufacturers and retailers in search of alternative growth strategies, and many are turning to localization.
During the past four years, U.S. fresh food sales have increased 5%, along with consumer buzz and interest in eating and living well. This growth can implications for the entire store, but its relationship with the center store is often more complicated than simple rivals.
Around the world, more than six-in-10 respondents say they like when manufacturers offer new products, and more than half say they purchased a new product during their last grocery-shopping trip.
Despite the growth of digital, brick-and-mortar channels are still the predominant go-to-source for shopping around the globe. But when it comes to channel choice, bigger is not always better.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.
There's very that little pet owners won't do for their furry friends. In fact pet owners' willingness to open their wallets for them is often unwavering. Even in times of economic strife, worldwide pet food sales have been steadily growing over time, but the pockets of potential in this category are narrower than one might expect.
Despite evidence that the rise of digital shopping has become an influential factor in the changing retail landscape, consumer shopping channel preferences continue to shift. A review of sales trends for select FMCG around the world reveal that when it comes to trade channel importance, there is no single answer that's right for all.
In the U.S. retail market, the word luxury doesn't have the same connotation that it once did. Or perhaps it's just that the consumers who shop for luxury goods aren't who they used to be. Either way you look at it, defining luxury today is no easy task—and neither is identifying how people view the term.
Who are today's luxury retail shoppers and what are they looking for? Nielsen has identified five distinct segments of consumers who associate different meaning and value around the term “luxury,” and their purchasing behavior within the luxury market differs as well.
While some consumers like to stick with what they know, others are more adventurous—even in the alcoholic beverage aisle. In February 2015, Nielsen fielded an English-only survey of more than two thousand adults in an attempt to determine which alcoholic beverage drinkers are the most open to trying new brands—beer, wine or spirit drinkers.
While water doesn't have the flair of a beverage that's infused with super fruit nectar, it is after all, the drink of life. And with the right marketing campaign, research shows that water can stand out and generate thirst-quenching sales.
Myanmar's booming economy, young population and rising disposable incomes represent a significant opportunity for any company looking for new growth markets. In addition to appealing to local and Asian companies, Myanmar's allure is ripe for global multinationals as well, particularly consumer product and telecommunications companies.
While fresh meat is still a vital component of retail store health, accounting for 11% of store sales, consumers are shifting their purchasing behaviors and attitudes about meat as they adjust to recent price pressures. So what does the shift mean for retailers?
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It's closer than you think.
Imagine a grocery store where you can receive personal recommendations and offers the moment you step in store, your checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It's closer than you think.
We love our pets—perhaps even more than we love some of our human family members. And as the U.S. pet product industry may eclipse $60 billion this year, retailers and manufacturers are purring over rising sales in hot categories like pet medicine, pet grooming, cat litter, dog treats and pet houses.
Chocolate bunnies, candy hearts, candy canes or candy corns—confections quickly bring to mind some of Americans' favorite holidays. When we look at sales, there's a good reason for this association. While everyday candy purchases lead in dollar sales, seasonal buys—those during the week of a national holiday—are growing.
March is a basketball fan's favorite month, but everyone is getting in on the madness. In your local grocery store, who are the reigning champions? Check out our Total Store Bracket for insights.
For some, April Fools' Day is a fun-filled 24 hours of pranks and mischief. But others dread gags gone wrong or believable bad news that turns out to be a poorly planned joke. To fool your friends with the truth, we've compiled a list of interesting facts that sound false but actually aren't.
Based on learnings from our work with numerous CPG manufacturers and our recent analysis of more than 92 million promotion event weeks covering three years and 211 categories, Nielsen identified four fundamental issues that are hindering trade efficiency. Download the webinar to learn how these findings, combined with a strategic road map for promotional overhauls, are changing some U.S. companies' promotional stories to ones with better outcomes.
With the bevy of buzzwords trolling the beauty aisle, choice and variety can make it complicated for shoppers to zero in on just the right product. It can also be tough for brands to know which messages and claims matter most to consumers. So which messages do resonate?
Flavor is everywhere these days: It's in everything from food to detergent to air fresheners. And when we look down the retail aisles, it can be tough to tell the difference between the adult beverage aisle and many others in the store. The reason is clear: Flavors are stirring up sales. And the trend seems to only be growing.
People who are more informed, engaged and active when it comes to social and business issues around the world are increasingly inquisitive and knowledgeable about the companies they choose to buy from. In fact, there are signs that they've never been more interested in the reputation of companies they do business with.
In Africa's complex retail environment, even companies poised with the right products can miss the mark if they don't get them to the right place. But tailoring distribution choices—along with other factors—to specific products can help improve sales.
Few markets show the immense potential for consumer products companies like Africa does, but that promise is mirrored by sizable challenges as well. Even with myriad complications, however, companies can overcome the challenge of distribution by getting close to the multitude of small retailers—that's the true path to success.
Considering consumers' strong interest in getting healthier, and recent purchasing trends, “good-for-you” products are positioned for continued growth. In fact, 40% of global respondents say they plan to buy more fruit (41%) and vegetables (39%) in the next six months. How can manufacturers and retailers reach consumers with health and wellness on their minds?
America is pretty bad when it comes to trade promotions—or at least in terms of getting a positive return on that investment. And what's more, the problem is getting worse. There are, however, ways to turn things around.
Half of consumers around the world say they're actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn't always paved with good intentions. So do desires materialize where it counts—at the point of sale?
There's a wine retailing revolution taking place across America, and it's happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor, which is giving savvy retailers an opportunity to offer convenience and boosting their profits in the process.
It used to be that private-label products were for consumers on a tight budget. However, a global shift has occurred in which consumer sentiment about store brands is overwhelmingly positive. And to leverage that newfound respect, there are very specific things that retailers can do to help store brands compete with their more recognized name brand counterparts.
Not everyone agrees on the best methods to lose weight, but nearly three-fourths (74%) of global consumers believe they are what they eat. So what do we look for in the foods that fuel our bodies?
Whether we're pampering ourselves or our pets, we're making a special trip to the store to do it, and that's a big opportunity for retailers. That's where assortment comes in to play.
From the latest nail polish trends to the hippest hair products or the toughest wrinkle fighters, women and men, young and old are shopping in the beauty aisle. In fact, 94% of all U.S. households buy beauty products. So getting the right message to the right customer is a crucial step to improve sales—but it's one that marketers in the industry aren't getting right.
Despite our best intentions to eat healthily, the contents of our shopping carts don't always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.
For many Americans, Super Bowl Sunday is more than just a football game. It's a yearly tradition where friends and family gather, eat deliciously indulgent snacks and catch some of the most unique advertisements to grace the small screen.
The question that marketers and retailers in Russia need to answer is: How do I win with the new Russian consumer who suddenly has far less disposable income than a year ago? Winning today will definitely be difficult, given the environment, which means that assortment and price are more important than ever.
What's top of mind for retailers as they start the New Year? This year, our
As we enter another new year, people all over the globe commonly vow to change the things in their lives that they feel need improvement from the previous year. Shedding some extra pounds was a common response in a recent global survey, and many say they're actively trying to lose weight. So what diet methods are most popular?
Health and wellness are hot topics around the globe, but the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
Populations are shifting around the world. Globally, 2 billion people are estimated to be 60 years and older by 2050. But on the other end of the spectrum, more than one-fourth of some of the largest countries' populations are Millennials. Here's a look back at our top five stories on population shifts from 2014.
As 2014 draws to a close, we take a look at the wealth of information access consumers have today, as well as how to stand out amid a plethora of choice. We also look back at the top five articles of the year that examine ways to connect with consumers amid a fragmenting landscape.
Consumer product companies spend a vast amount of money promoting their goods and services. The downside, however, is that only one-third of those efforts make money. Yet, companies continue to spend more on both their actual trade promotions and systems to run their promotions. What approach might yield better results?
In Europe, confectionery sales account for the biggest portion of the overall snack category, at $46.5 billion. While organic and healthy snacks are big favorites among global consumers, just about everyone has a sweet tooth, and indulgent snacks are highly desired as well, particularly among younger demographics.
The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability.
While e-commerce is at different stages of maturity around the world, it's beginning to gain momentum in Western Europe. Here, trends are accelerating, and consumers are in control.
Despite increasingly positive perceptions toward private label around the world, this segment's growth is still nascent in many developing countries. Name-brand loyalty remains especially strong in the Asia-Pacific and Middle East/North Africa regions.
Assortment affects every other decision down the line: price and promotion, new product success and even consumer store choice. This issue of What's Next offers a fresh take on the power of assortment strategy, a major—and often overlooked—lever at the disposal of every retailer or manufacturer.
In the post-Affordable Care Act era, more and more consumers are entering the health care system. Many health insurers will likely find the influx attractive, but the uninsured pose a unique problem for insurers: there is little data about them. So how can insurers discern the opportunity from the risk?
Effective trade promotion isn't easy. If it was, a lot more than 33% of them would make money. So what's the secret to beating the odds? A good first step is having good store-level data. But without custom models to derive precise insights, much of the decision-making is still a guessing game.
Africa's consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa's consumers, and how can marketers ensure they're delivering messages and products that resonate?
Unlike the rest of the year, when many shoppers' purchases are for themselves or their families, the holidays see people spend big for others. So who are U.S. consumers shopping for this holiday season?
Across the globe, private-label sales and shares are strongest in commodity-driven, high-purchase categories and where consumers perceive little differentiation. On the other hand, categories where innovation and differentiation is important, national brands typically lead in sales.
While quality and packaging play a role in the rise of store-brand products private-label growth is partially driven by what's available on store shelves. In fact, about 60% of global consumers say they would buy more private label if more products were available. But there's more to private label success than a big selection.
Health care in America is already evolving how care is delivered and paid for, as millions of Americans have bought insurance on public exchanges and employer benefits have started to tighten. Not all changes have been positive however, and our political parties have very different ideas about both what is still broken and how to fix it.
While many of us have yet to think about setting the table for Thanksgiving, most of us can metaphorically smell the roasting turkey and the trimmings that come with it—and so can U.S. retailers.
Sales, sales and more sales. Tis the season for sales and promotions in every aisle of just about every store. But how effective are deep discounts when it comes to the returns? As it turns out, retail promotions work better around Black Friday than at any other time of the year.
The snacking market is ripe with opportunity. Global snacking sales are higher than the total GDP of 61 countries. In today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks.
Long gone are the days of no-frills packaging intended only for those on a tight budget—private labels, also known as store brands, are no longer viewed simply as low-cost alternatives to name brands. Today, perceptions about private label are overwhelmingly favorable—almost three-quarters of global respondents (71%) say private-label quality has improved over time.
Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. Many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online. So just how do these two shopping “holidays” stack up in the battle of the sexes?
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
Whether it be to satisfy a quick fix on the go or replace a traditional lunch snacks have become much more than in-between-meal indulgences. They're also a global boon for retailers, as consumers around the globe spend $374 billion on snacks each year. But as James Russo explains, our regional snacking preferences are as individual as we are as consumers.
Rapid changes in technology are transforming lifestyles—and shopping habits. As a result, some products and aisles are battling long-term struggles while others are thriving. Now, more than ever, the path to brand and store growth requires a thorough understanding of the entire store.
It seems like it's almost never too early to start thinking about the holidays and the wave of shopping that comes with them. And this year, retailers have a little more to be thankful for, as the spending forecast looks positive.
Dining out is part of the American communal experience. However, when it comes to restaurant patronage and growth, not all parts of the country are created equal. The 2014 Restaurant Growth Index shows that growth in the industry is primarily driven by two factors: tourism and consumer desire for gathering places.
What's on U.S. retailer wish lists this year? A prosperous holiday shopping season. It's been a tough year for U.S. retailers, but there are some positives heading into the holiday season. In fact, 22% of Americans are already shopping.
Fragmentation is not exclusive to the media landscape. Choice and variety are just as prevalent in the consumer product realm, and access to information has never been greater, which means Americans are savvier than ever when it comes to where they shop and whether they stay loyal to brands and their products.
Snacks seem to be available almost everywhere we shop. And since 58% of global respondents say that most of their snack purchases are unplanned, it makes good business sense to have snacks at the ready and within arm's reach.
The U.S. retail landscape, much like the media landscape, is fragmenting. At the same time, many consumers are still reeling from the last recession, so spending and sales aren't climbing the way retailers would like. So if flat is the new norm, how can retailers make the most of the opportunities that do exist?
Do you plan all your snack purchases or do you like to try new snacks on a whim? If you're like most snackers around the world, the good news is that you don't have to pick a side. With close to $400 billion dollars spent annually on snacks worldwide, most of us do a bit of both.
Snacks are tasty and often fun to eat. But those that just tickle our taste buds are missing key opportunities—today's consumers expect snacks to serve many needs. Just as no two people are alike, the reasons why we snack are diverse and varied. Still, some common themes arise when we look at consumer snacking habits around the globe.
When reaching for a snack, how much do we think about the ingredients inside? According to Nielsen's recent Global Survey of Snacking, it turns out that more respondents around the world care about the absence of ingredients than the addition of them.
Consumer product companies spend about $1 trillion each year on trade promotions, but much of that is poorly spent. In a recent study of $555B in promotion events, almost three-fourths didn't even break even. But some manufacturers have cracked the code, and their promotions perform five times better than the least efficient promoters.
If you've been to a cookout this summer, then there's a good chance you've tried a shandy. Sometimes referred to as Radlers, shandies are the new adult lemonade—because they're part beer. They're also having a big impact on the craft beer segment.
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Who doesn't love a good snack? Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we're down, meal replacement when we're in a hurry, companion...
Small snacks are big business! Global snack sales totaled $374 billion annually as of March 2014—an increase of 2%* year-over-year, according to Nielsen retail sales data.
Shoppers have never been more empowered than they are today. They're connected, aware of where the deals and best products are—and they have more paths to purchase to choose from. As a result, retailers are challenged to stay on top of trends—and understand what they mean for their businesses.
Prior to the economic rebound, inflation and new space from large stores were the primary drivers of growth in Europe's existing store formats. With a recovery still some way off, a new race to drive CPG spend is underway, and this race is to develop the modern convenience store.
Growth in the private-label sector in the U.S. spiked during the recent recession, and that upward trend continued through 2011. As economic conditions improved, however, share growth among store brands flattened. So where do things stand today?
Just like the pumpkin-spiced latte created a major coffee craze, a wave of flavor innovators are unleashing an array of fruit inspirations they hope will have a similar effect on the beverages we enjoy at cocktail hour.
E-commerce makes it simple for consumers to browse and buy with just a click. If digital retailers and marketers are worried that online shoppers are clicking off before checking out, new research from Nielsen may help to alleviate that concern.
Meat sales are a weighty matter. Largely priced by the pound, changes in the meat aisle can have a ripple effect on sales and consumer behaviors across the store. With potential protein supply limitations and corresponding shelf-price increases, now more than ever, it's critical to understand how the meat department drives sales for shoppers' entire baskets.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. With educational devices—from two-in-one computers to tablet add-ons—as well as school time staples like notebooks and clothes to buy, school shopping has become a mad dash to find the newest gadgets and the best offers.
There's no mistaking the impact that technology is having on our daily lives—and its steadily expanding. Being connected can oftentimes encourage us to accomplish more in a day than we once could, and the pace at which we live is one of the more notable side effects of being perpetually tethered to technology.
Consumers are aspiring to be healthier, but their busy lifestyles are getting in the way. However, retailers can help consumers reach their health and wellness goals.
Health and wellness is trending. According to findings in the Nielsen/NMI Health & Wellness in America report, however, we literally want to have our cake and carrot juice—and eat them, too. So why is there a disconnect between what we know is healthy and what we actually do?
When it comes to food sales, retailers across the U.S. know that times have been pretty tight over the past few years. Dollar sales haven't really increased since 2012 and unit sales have been relatively flat for five years or more. And with discretionary categories stuck in neutral, Todd Hale, SVP, Consumer & Shopper Insights, says retailers are aiming to “fish where the fish are.” And that means innovating in the categories that can still drive growth in the face of tough economic headwinds.
What's on tap? It depends on your age. But while beverage preferences vary among consumers by generation, one thing is clear: Americans of all ages 21 and over love to relax and...
The private label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2010 and 2011. As global economic...
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right. The online ad campaign for...
As the 2014 midterm campaign season heats up, it will be increasingly important to reach swing voters. Independents range from 19% to 52% of all registered voters across U.S. local markets. How can you reach and impact this influential voter group? Where should you focus your marketing efforts and what local markets will bring the best return?
Heineken aspired to create a TV ad that captured the exotic and adventurous nature of its product. In the whirlwind of the ad, set during a vibrant Indian festival, the storyline was lost as viewers became distracted and overloaded between scenes.
In today's digital age where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to...
Kisses. Kit Kats. Krackels. What do these names have in common? They're classic chocolate brands, and part of the Hershey family—an iconic name that's been a part of consumers'...
The term big data might be losing its panache. Not only is there more information than ever, a large portion of it that companies have to work with and analyze has been generated...
Shoppers are more engaged than ever online. Since 2010, online consumer packaged good (CPG) sales in the U.S. have grown 13 percent, reaching $25 billion this year and are...
Finding ways to grow sales is tough—possibly tougher than ever before. Yet despite obstacles like robust competition, a fragmenting media environment and growing piles of data, a...
Did you upgrade to the latest gadget and still have your old electronics laying around? How about the bike you bought to get in shape that's just gathering dust? What if you could...
Many marketing conversations today focus on reaching younger demographics—those who are tech-savvy, have growing disposable incomes and love to entertain. But what some marketers...
We're all getting older, but we're also living longer. And as the world's population lives longer, mature consumers are focused on staying active and being healthy. According to...
The news regularly touts the rise of e-commerce and predicts the coming demise of
It's no secret that pricing is a key consideration for any product—both for marketers and consumers. In fact, a 1 percent increase in pricing power outstrips what you can do...
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
By Andrea Riberi, Senior Vice President, Nielsen, and Erin Erskine, Associate Client Manager, Nielsen What's brewing in the beer aisle? India Pale Ales. While not as brawny on the...
Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need.
When it comes to shopper spending behaviors, price is a key motivator. Quality is a big consideration as well, and as new products enter certain sectors, consumers are facing a...
Contrary to popular perception, the healthy aging marketplace isn't exclusive to Baby Boomers and older consumers. In the U.S., younger generations—including Millennials (between...
The fast-moving consumer goods (FMCG) space in India is fast-moving indeed, benefitting from a vibrant local economy. Yet while the growth prospects for the sector are abundant,...
Now in its 15th year, the RQ Study surveyed more than 18,000 members of the U.S. general public to measure the reputations of the 60 most visible companies in the country across the six dimensions of corporate reputation. See who made the list.
It seems like U.S. consumers welcome new or improved technology with open arms just about every day. Options abound, spanning our TVs, computers and appliances. They're also evolving to become more than just single-service electronics. Coupled with readily-available Internet connectivity, we're seeing a metamorphosis in how we interact with our devices.
Between an aging Boomer population and regulatory changing, health care is at the forefront of many American's minds. And while employers have historically been the primary...
Last year, we introduced you to Super Consumers - heavily engaged, heavy users who drive 50 percent or more of category profits - as the main source for insight, strategy...
Not all consumers are created equal. In fact, some can be so meaningful from a sales and growth perspective that they've been upgraded to “super consumer” status by some...
Times are changing for Europe's retail food market, and operators are consequently finding it increasingly difficult to boost their sales. Three agents of change have affected...
Small businesses have typically had little to do with big data. That's primarily because most owners have thought coping with it was too difficult, too expensive and just plain...
By Todd Hale, SVP, Consumer & Shopper Insights, Nielsen Private brands are a significant player in today's U.S. retail landscape, reaching $112 billion out of $643 billion in...
Growing old is a fact of life, and most of us have at least a few concerns about how we'll manage in our golden years. The biggest fears that the majority of us have pertain to...
By Todd Hale, SVP, Consumer & Shopper Insights, Nielsen Make no mistake, store brands aren't what they used to be. Today, U.S. supermarket shoppers spend $1 of every $5 on store...
People love to shop, and advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented—and not just for shoppers; retailers also have 24/7...
Much like the products we buy or the devices we prefer watching content on, services, too, tend to vary according to where we live. According to Nielsen's 2014 Local Watch Report,...
By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Consumers today have less time to devote to shopping and more sites that deliver products with a simple...
Large cosmopolitan designated market areas (DMAs) tend to be the apple of advertisers' eye. But a recent Nielsen study found that courting mid-sized and smaller markets can yield...
By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Being a consumer these days isn't always easy, especially when the economy and job markets aren't...
Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we're still in a recession, and 51 percent of North...
Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we're still in a recession, and 51 percent of North...
The mass affluent only represent 12 percent of U.S. households, so reaching this highly concentrated group can be difficult, especially through direct marketing channels. Despite these challenges, however, the mass affluent have a strong online presence. And digital precision marketing has become an effective way to reach this valuable audience.
By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Few people have the luxury of taking in the Super Bowl in person, which makes the big game one of the...
With this January's snow and cold, many Americans are warming up with hot home-made meals. But while consumers are more engaged with food than ever, many have less time for...
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those...
More than 80 percent of the world's consumers reside in emerging markets, and they account for nearly 65 percent of the world's spending on fast-moving consumer goods (FMCG)....
Over the past 15 years, retail in general has increased 2.5 percent per year while e-commerce has grown at 20 percent on average each year, according to U.S. Department of Commerce data. Despite the major growth of e-sales, however, online retail remains just below 6 percent of total commerce!
Consumers lead busy lives and their time is becoming more limited and fragmented every day. So when it comes to shopping, they may not always be 100 percent focused or fully...
Burning Brand Equity: How Australian Manufacturers Need to Reinvest Their Marketing Dollars to Boost Sales Melinda Wienand, Director, Marketing Effectiveness Practice, Nielsen, SEANAP You have to spend money to make money. But many of Australia's manufactures aren't investing their...
Nielsen's Mainland Tourist Study analyzed the shopping behavior and experience in Hong Kong among different segments of Mainland Chinese visitors. Tourists love to shop. Whether they're browsing for small souvenirs or big-ticket items they can't get at home, tourists around the globe are always on the prowl when they're away...
Everybody needs to eat, but rising food prices may cause consumers to change their shopping habits—and limit their discretionary spending—to put food on the table. In Nielsen's...
Every year there's someone difficult to shop for. As we head into the holiday season, everyone has that friend or relative who poses a tricky gift-giving conundrum. This year,...
Despite the widespread effects of the Great Recession, India's economy was resilient during the first half of the five-year meltdown, thanks to strong fundamentals and a healthy...
When consumers head out for their everyday shopping needs, are they navigating the store on auto-pilot or are they open to new products and experiences? As with many of the...
Diversifying palates and a focus on health in North America are driving increased demand for a range of atypical meats at the dinner table, introducing an element of adventure...
The U.S. market has been tough recently on many of the big consumer packaged goods (CPG) companies, after many years during which the leading players typically fared quite well. The advantage the leaders historically derived from their scale and scope is no longer what it once was, and sales growth of the top 25 companies as a group between 2006 and 2011 was less than half that of the nation's top retailers.
How do you keep your customers satisfied and coming back to your store for more? Give them loyalty program benefits that matter most. New findings from the Nielsen Global Survey...
If you reward them, they will come. Retailer loyalty programs (defined as marketing programs that reward members with purchase incentives) aren't just in good supply around the...
By Peter Gale, Managing Director, Retailer Services, Asia Pacific, Middle East, Africa and Greater China, Nielsen The shopper and retailer landscape in Asia-Pacific has been...
There's no time like the holidays for lavish feasts and decadent treats, which means it's time for consumers to start decking their fridges and pantries with food for year-end...
U.S. retailers have long considered Black Friday the unofficial start of the critical holiday selling season, but newly released results from Nielsen's Holiday Spending Forecast...
The right price often makes the difference between a sale and a switch. In fact, across five different product or service attributes analyzed (price, service agreement, selection,...
Standing out in a world of choice isn't easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and...
By James Russo, SVP Global Consumer Insights, Nielsen The end-of-year holiday shopping season seems to start earlier and earlier each year, as retailers are already rolling out...
When economic times are tough, consumers around the world adopt consistent strategies to cut back and save money, but understanding market-by-market tactical variations is...
When money is tight, private-label brands, also known as store brands, have a potential advantage over national brands as shoppers seek value and become more receptive to...
The need to be spend-thrifty and economical is rising among Egyptian consumers. With 20 percent of Egypt's population living below the poverty line, consumer purchasing power has...
In inflationary times, when there's less money to spend and hungry mouths to feed, consumers around the world focus on belt-tightening strategies to make the most of every penny....
Today's urban Indian male has become quite the shopper. Not only has rapid growth and urbanization spawned a new class of consumers with money to spend, but Indian men are...
By Sherry Frey, Vice President, Nielsen Perishables Group There's no denying the popularity of pizza, especially when it's National Pizza Month in the U.S. And when you consider...
When it comes to rising food prices, nearly everyone feels the pain. And that pain is affecting purchasing decisions at the grocery store and elsewhere. Notably, 85 percent of...
Does your brand have ‘super heroes'? Join us and Kraft Foods for a closer look into why the answer should be a resounding ‘yes' and why the traditional 80/20 rule no longer...
By Andrea Riberi, SVP, Alcoholic Beverages, and Erin Erskine, Associate Client Manager, Alcoholic Beverages Pumpkin is everywhere these days. From your neighborhood coffee house...
No one likes to be sick, but it's something that everyone has to deal with from time to time. Unfortunately, the frequency of certain ailments is on the rise in India, such as...
Even though the Great Recession officially ended in mid-2009, 72 percent of global respondents to a Nielsen online survey say they feel like they're still in a recession—a feeling...
Global consumer interest in companies and brands that are socially responsible is growing. And that increase in consumer sentiment can be seen at the global level, as well as at...
All companies want to do good, but is there a value in being socially responsible at the corporate level? The research says, yes, and consumers' receptiveness is growing. ...
How much water have you had today? By the time you're done reading this article, you might want to have a glass. Not only will you be healthier for it, you'll help kick off a new...
While India's retail industry continues to scale new heights each year, the private-label area in the fast-moving consumer goods (FMCG) arena has shown incredible consistency and...
Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari...
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?
It's a subject that many kids don't want to think about in the heart of the summer, but savvy retailers and marketers are already planning for the new school year—and they have...
Most U.S. consumers don't start thinking about pies until the winter holidays approach, but now is the time when the retail food industry strategizes about which pies and...
When shopping for groceries, the overwhelming majority of consumers around the world plan their shopping trips by using a shopping list and comparing prices. Globally, 84 percent...
It may be a long time before the bulk of China's population embraces the idea of buying alcohol online, but sales of beer, wine and spirits over the Internet in the country are...
Fragmentation is everywhere, and we're bombarded with choice. From thousands of consumer products to dozens of retail channels to the expanding and evolving list of traditional...
The Nielsen Global Survey of Consumer Shopping Behavior; environmentally-friendly products in the developing regions may make it difficult to convert attitudes into action. When it comes to being eco-friendly, online respondents in Asia-Pacific, Latin America and Middle East/Africa were the most receptive to making a difference, according to new...
Contrary to popular belief, the fast-moving consumer goods (FMCG) segment in Egypt is booming, largely due to exponential growth in the snack and drink categories. In fact, the...
The line between browsing and buying online and offline is blurring as technology enables nearly everything to become a digital touch point for consumers. A wall suddenly becomes...
Managing and optimizing trade promotions is a constant challenge. Big investments, wasted promotional dollars and missed growth opportunities create a real pain point for both CPG...
By Steve Hasker, President, Global Product Leadership, Nielsen Capturing the consumer's attention in the past was relatively straightforward. It was never truly easy, but...
The term discount isn't what it used to be, particularly in the grocery aisle. In fact, savvy discount grocers have been able to build on the momentum they established due to the...
State of the Shopping Center report examines retail trends affecting the size & shape of the shopping center industry & consumer factors affecting this retail sector.
The State of the Shopping Center – many big box retailers have downsized their formats to meet shopper expectations and desires for more of an experience destination. Despite the boom in digital marketing and online shopping, consumers still make the vast majority of their purchases at brick-and-mortar stores. But shopping centers aren't just places to buy things.
According to Nielsen's U.S. Entertainment Consumer Report, consumers in households earning more than $66k account for more than 70% of spending on entertainment. According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.
Nielsen's Restaurant Growth Index (RGI), which is compiled for Restaurant Business charts restaurant openings & sales to identify the hottest markets.
Restaurant advertisers spend considerable dollars on campaigns aimed at getting consumers to eat up their creative concepts and, ultimately, their food.
Leaders of firms delivering consistent innovation successes and organic profitable growth—take great pains to align desired research outcomes with appropriate resources.
Fast-moving consumer goods or FMCG companies can drive profitable growth by tapping purchasing behaviors that are reflective of the recent recession. To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.
There was a time when size and scale provided a significant edge for the major U.S. consumer companies. Yet lately, many players in the fast-moving-consumer-goods (FMCG) space...
If you think that grocery shopping is women's work, think again. In Russia, more than half (52%) of men are making shopping decisions for food, household and personal care...
By Taddy Hall, Project Director, The Cambridge Group Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving...
Latin America's warm climate and sustainable agriculture serve up a bounty of fresh food options for consumers, fueling frequent shopping trips for everything from tantalizing...
By Taddy Hall, Project Director, The Cambridge Group Finishing lunch with a friend several weeks ago, I pulled out my wallet and foraged for a credit card. Struck by my billfold's...
A Nielsen report on media strategies in Africa - gain insight into the minds of the diverse consumers of Africa. Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
Food culture is a way of life in Europe, and the region's multi-cultural diversity is a food lover's playground offering the best of old and new world shopping options for fresh...
Even as inflationary pressures nag at our wallets, fresh foods remain a healthy part of the American diet. In fact, consumers in the U.S. spend 30 percent of their food, grocery...
Prices for grocery items remain high, as unit prices in Nielsen-measured categories and retail channels have risen every month over the past two-and-a-half years.
Nielsen expects consumers to purchase more than $707 million (more than 127 million pounds) in candy and more than $23 million of sparkling wine this week (two million bottles) during the week of Valentine's Day.
New cross-border shopping regulations in Canada could be a big win for retailers and manufacturers in the U.S.
As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds want to know how to grow their business in a changing and often...
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service...
When it comes to product innovation, companies are more likely to succeed in a competitive marketplace if they build on established brands that consumers already know and trust.
According to Rob Wengel from Nielsen Innovation Analytics, Innovating products within established brands that consumers trust can be a powerful strategy.
The sparkling wine category is diverse in terms of price point and country of origin, all of which compete for the consumer dollar and offer consumers a variety of choices.
A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer's mindset when it comes to purchasing alcoholic beverages.
As India's economy continues to grow, shopping habits are evolving in kind, particularly among Low-Income Value Explorers (LIVE), a group once referred to as the “deprived” class.
Innovations are driving growth in India. To increase success, use brand extension to leverage the equity of the parent brand & deliver higher marketing efficiency.
According to a recent Nielsen survey, shoppers look to retailer websites for mobile coupons significantly more than other sources.
A new Nielsen survey asked consumers about their plans for both days, the unofficial kick-off to the holiday shopping season, finding that 82% of consumers don't plan on shopping on Black Friday.
With national distribution, attractive demographic appeal and constant innovation, the relatively small Cider segment is poised for great growth.
Nielsen research shows that green marketing by automakers effectively drives consumer auto consideration.
Whether your advertising budget is growing or shrinking we can help improve retail sales results and increase your return on advertising spend by 10 percent or more, providing...
Consumer brands are turning to online video and social media marketing to connect with consumers online; do these tactics really impact purchase intent?
Could it be the beginning of a beer boom? Beer sales are seeing a surge in growth in Nielsen-measured retail outlets.
Promotions, innovation key to continued convenience store success according to Nielsen.
Where do C-stores stand in the marketplace? Who is shopping at convenience stores, what are they purchasing and how do you meet evolving consumer demands? Convenience stores may be small, but they wrestle away a big market share from other types of stores. It takes persistent effort to meet evolving consumer demands and to compete....
Annual Nielsen report identifies key trends & market shifts in the grocery sector in Asia Pacific, reveals that grocery prices remain a point of contention for Asia Pacific consumers.
Download the latest Webinar,
CPG companies' winning practices in: sales strategy, pricing and trade investment, the Hispanic market, high-growth channels, sales technology, and the In this report, we discuss CPG companies' winning practices in the following performance areas: sales strategy, pricing and trade investment, the Hispanic market, high-growth...
Decreased promotion support & higher prices had the greatest impact on category sales this past year; unusual temperatures also created surprising sales trends.
The Total Store - Manufacturer & retailer innovation demonstrate how store and product-level activities drive shopper engagement from a total store perspective.
Nielsen's Consumer 360 event, Noel Wallace, President (Colgate-Palmolive N.A.), drove home the event's theme of
CPG Study – online ad campaigns using purchaser data nearly triples ROI using purchase-based information according to Nielsen Catalina Solutions.
The latest private brand sales trends to see where private brands are finding success and retailer innovation from pre-store to in-store. Nielsen expert Todd Hale provides an update on the latest private brand sales trends to see where private brands are finding success – and where they are not. He also examines how...
Fresh Ideas for Growth: Perishables and Profitability webinar for retailers and manufacturers. Link shoppers needs for Fresh with Center store categories. This webinar will help retailers and manufacturers connect with consumers and/or shoppers on another level by providing an understanding of demand for food on a consumer, channel,...
Ekaterina Edelstein, Client Service Director, Nielsen Russia The Russian fast-moving consumer goods (FMCG) industry made strong gains in 2011, with an 11 percent rise in total...
Ilona Lepp, Business Development Director, North and Eastern Europe Small may be the new big. The Russian retail universe remained virtually static in 2011, declining one percent...
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars...