Radio continues to reach a large segment of Americans when they're on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Fan interest and commercial investments in women's football, or soccer, are growing leading into the 2019 FIFA Women's World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year's tournament are interested in women's football.
Whether it's watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the day.
Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information and makes purchase decisions.
From manufacturers to retailers, content creators to distributors, understanding the cultural drivers of behavior is essential for marketers to exercise empathy and establish real connections with Asian American consumers.
Americans continue to watch the news to stay up-to-date in an era of mass information and accessibility. Furthermore, people aren't just keeping tabs of the news in their homes; they're also watching on linear TV when they're on the go, whether it be at work or even in a bar.
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.
The Nielsen Changing Consumer Prosperity report reveals consumers' sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
The fall season offers sports fans many reasons to grab their sweaters and head out the door to meet-up with friends and family to watch a game on the big screen.
As of May 2018, more than 14% of all TV households—or 16 million homes—had “over-the-air” (OTA) TV status, and that number is on the rise. As consumers look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment.
As new products emerge, they risk overcrowding already crowded shelf sets, and so, the need to mindfully manage innovation efforts is essential. However, innovation is an area where mining data can be a particularly painstaking—and resource consuming—task.
Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.
While American consumers still claim to spend twice as much on in-home consumables as they do on dining out, when compared to 2011, Americans are spending nearly 2% more on dining out, and 2% less on food and beverages at home.