Video is capturing the attention of consumers everywhere. In fact, Americans spend over 600 minutes each month watching video content online—up 60% from 2013. And this increase has caught the attention of advertisers. In fact, advertisers have increased their video spend by 12% over the past 2 years.
However, advertisers are still looking to prove this tactic is driving more than just engagement to justify continued investment. To showcase their brand-building capabilities, Videology worked with Nielsen to show its clients how effective its software is at driving results “beyond the click”—in a reliable, quantifiable way.