How are you capitalizing on the sustainability imperative from consumers? That imperative means creating products that are good for consumers, and for society, as well as operating in a way that has a positive impact on the environment. Many companies are using their vast resources to support these sustainable efforts—are you among them?
To rise above the competition, companies need to understand consumer expectations and position their brand as sustainable in the markets they care about most. This workbook walks you through some key trends in successfully marketed sustainable companies to help guide your thinking.