It’s no secret that Millennials are changing the way we watch, listen and interact, but did you know that they’re also changing the way we drink? The only thing more varied than their beverage choices is how they’re consuming media. Today’s consumers have access to more information in more ways than ever before. This poses a challenge to beverage alcohol (Bev Al) companies who need to reach the right consumers with the right message through the right media.
This issue of the Beverage Alcohol Media Report takes a closer look at the media consumption habits of U.S. consumers ages 21-34 to help beverage alcohol companies best reach this diverse and fickle group of consumers and influence their purchase decisions before they get to the store. It also looks at the media consumption of all LDA consumers and highlights the best TV ads from the third and fourth quarters for each of the four adult beverage categories.