Every day you work hard to build momentum for your brand. You’re constantly keeping tabs on the state of your consumer packaged goods sales, monitoring how much product you have in stock and looking for new ways to reach your target audiences. But do you know how your competitors are faring in the market?
To truly monitor the competition, it’s important to first make sure that you’re speaking their language. A good place to start is by learning more about the size, structure and growth of your category, and to dig into key industry benchmarks like all commodity volume (ACV). Here’s an easy-to-read infographic on the 101s of fast-moving consumer goods (FMCG) data.
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