Key performance indicators (KPIs) help consumer packaged goods manufacturers measure their effectiveness and progress towards achieving their growth goals.
CPG manufacturers use key metrics to monitor business and measure business performance, so when it comes to KPIs there’s a lot to know. Driving a growth strategy from data in this competitive world requires more than just knowing your own numbers—it’s important to understand:
- KPI definitions and the most important metrics for your business
- KPI examples and why they’re important
- How to use key metrics in your everyday business
Know where you stand
Nielsen helps emerging businesses make informed decisions through affordable, easy-to-use, retailer-preferred measurement data. Contact a Nielsen representative today to find out more.
So which key performance indicators should you be paying attention to?