The stakes are high in today’s growing U.S. consumer packaged goods (CPG) market. In fact, the industry generates $813 billion USD in annual sales and counting. Despite this growth, Nielsen estimates that 27% of all CPG products aren’t aligned with current consumer demand, while another 27% will fail due to a lack of marketing support. Add e-commerce growth into the mix, where the average American shopper is spending over 24% more online than two years ago, and the need for traditional CPG businesses to adapt is urgent.
If you’re a small to mid-sized CPG manufacturer, you can capitalize on industry growth and steer clear of product fails. But you need to know what’s changing and how to adapt.
Our latest Buyer Guide provides actionable advice on how to compete and win in today’s shopping climate:
- Tips for winning market share. Marc Santos, Nielsen’s VP of business growth & development discusses current industry challenges and opportunities and pinpoints how you can get a competitive advantage.
- How to size up the CPG market in three steps. Launching a new product? Entering a new market? Learn how to estimate current market size and evaluate potential opportunities.
- Know how to measure what matters most. The right business intelligence can enhance your company’s marketing plan and growth goals.
- Do’s and don’ts of Nielsen data. Get the most out of your retail market data and grow your CPG business to its full potential with this list of the do’s and don’ts.
How do manufacturers win in today’s fast-paced and increasingly complex CPG market? They act fast.
Download Nielsen’s 10 Tips for Winning Market Share in Today’s Shopping Climate now to learn how.