Why does your product deserve to be on a retailer’s shelves? It’s a question all consumer packaged goods (CPG) manufacturers must be able to answer, especially in a line review meeting.
So how can you ensure you’re in a position to do just that?
There are some common data sets all CPG manufacturers can use to help build their case. These include performance data, account level data, rest of market (ROM) trends, and consumer data.
Once you have access to this information, it’s important to analyze the data and select the right insights to present to a retail buyer. But that’s not always an easy task. Having a solid understanding of these data sets and why they’re useful can help.
CPG manufacturers with access to the right sales data, and who know how to use it, are better equipped to handle line reviews. Make sure you’re in the know.
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