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Winning in Today’s CPG Market: The A-Z Checklist for Manufacturers
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Winning in Today’s CPG Market: The A-Z Checklist for Manufacturers

Want to be a winner in today’s consumer packaged goods (CPG) market? Then you need to act fast. In stores across the U.S., brands and retailers are already hyper-focused on growth. The industry grew $18 billion last year alone. 

Being well-informed about internal and external factors that can impact your business is a start. If you’re a small or mid-sized CPG manufacturer, you don’t just need reliable market data for your own product sales. You need it for category-wide sales, industry trends and a deep understanding of your retail buyers. 

To help you focus on what matters most, we’ve compiled a checklist with actionable tips. We cover how you can: 

  • Be in The Know: Today’s market is data driven. Find out the data types you need and how best to leverage them.
  • Keep Up with Industry Trends: From ecommerce to omnichannel, discover the latest sales, customer and category trends. 
  • Choose the Right Retailers: Know which retailers are best for your product and why.
  • Fully Prepare for Buyer Meetings: Learn how to impress your buyers and increase the likelihood of getting shelf space.
  • Monitor the Market: Explore what aspects of the market you should keep an eye on and how best to do that.
  • Grow Your CPG Company: From promotion options to product line extensions, get tried-and-tested tips to help you grow your company.  

Get our checklist for winning in today’s market.

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Want more? Cover all the bases in today’s high-stakes CPG market. Read Nielsen’s full Buyer Education Guide: 10 Tips for Winning Market Share in Today’s Shopping Climate. It includes actionable tips from a CPG market expert, plus three exclusive resources to help you get ahead.