How Emerging Brands Can Use Category Data to Drive Their Innovation Strategy
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How Emerging Brands Can Use Category Data to Drive Their Innovation Strategy

Target whitespace opportunities in crowded pet categories

Introducing disruptive new products is how emerging manufacturers gain a foothold in the specialty pet market. But as pet brands grow, replicating that process – and attracting customers away from well-known brands – requires a strategic approach. 

Data is the key to developing a winning innovation strategy. Our latest use case, “How Emerging Brands Can Use Category Data to Drive Their Innovation Strategy,” explains how pet brands can use data to:

  • Identify key trends by segment and channel.
  • Target whitespace opportunities in their category for expansion or new product development.
  • Understand the competitive landscape within their category to determine ideal product positioning.


Download our use case to discover why the best pet product innovation strategies are built using accurate category data and how yours can be, too.