Insights

Why You Need a Data Taxonomy

Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.

How Not To Use Nielsen Data

Many CPG manufacturers either try to access too much data at one time, or don’t know the kind of data they need to have more successful retail buyer meetings or line reviews. Here’s how to avoid these mistakes.

Video: How to Conduct CPG Market Sizing

Are you looking to enter a new market? If so, the first step is to fully understand the category you’re about to enter. This ensures you know what kind of opportunity there is for your product, increasing the likelihood your market entry strategy will be successful.

Getting to Know Your Consumer

Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users’ behaviors, demographics and purchasing habits