At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
Why does your product deserve to be on a retailer’s shelves? It’s a question all CPG manufacturers must be able to answer, especially in a line review meeting.
Many CPG manufacturers either try to access too much data at one time, or don’t know the kind of data they need to have more successful retail buyer meetings or line reviews. Here’s how to avoid these mistakes.
Are you looking to enter a new market? If so, the first step is to fully understand the category you’re about to enter. This ensures you know what kind of opportunity there is for your product, increasing the likelihood your market entry strategy will be successful.
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users’ behaviors, demographics and purchasing habits
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
CPG manufacturers that want to set accurate, realistic growth goals need to use market and account data to be proactive, not reactive, and think beyond distribution.