Insights

Blue Lizard’s Growth Journey

How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.

The Importance of Incremental Lift

See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.

How Marketing Analytics Drives Decision Making in Health Care

Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...