Across the globe, private-label sales and shares are strongest in commodity-driven, high-purchase categories and where consumers perceive little differentiation. On the other hand, categories where innovation and differentiation is important, national brands typically lead in sales.

Who doesn’t love a good snack? Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we’re down, meal replacement when we’re in a hurry, companion when we’re relaxing and party staple when we’re celebrating. As snack manufacturers look to tailor offerings...

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and...