African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.

Women and multicultural consumers have become a driving force in the world of non-traditional tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.

In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.