Insights

What’s In Store for 2011? Insights Into the Post-Recession Consumer
Webinar

What’s In Store for 2011? Insights Into the Post-Recession Consumer

Planned purchases, modified shopping trips and shorter shopping lists have become the mainstays of today’s value-conscious consumer, but these trends might not continue in 2011.

Manufacturers and retailers are being forced to reconsider even their most abiding assumptions about how they do business, creating a well-timed opportunity to better understand, connect and communicate their value proposition to customers. But what meaning does ‘value’ have to today’s consumers, and how well is it being communicated? Nielsen VP of Global Consumer Insights James Russo shares new insights and suggests key issues driving success in 2011, among them:

  • The convergence of consumer need states
  • Enhancing the shopper experience
  • The re-emergence of discretionary spending
  • Leveraging the undercurrent of change

Request Download

Download Now

What’s In Store for 2011? Insights Into the Post-Recession Consumer

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.